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Showing posts from December 6, 2019
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Improving personalization with machine learning

One thing that is usually uppermost in your mind as a marketer is how to ensure that you not only survive the competition but also become one of the market leaders.And in order to become a market leader you are expected to work seriously on personalization but doing this at scale because you must focus on the global market, must require automation and that is where machine learning comes in.You must create a digital presence that will help in better customer engagement, raise brand awareness, and reinforce business objectives. It’s expected that you must have been working on your web content and building out your CRM capabilities, you must also have it behind your mind that there is the absolute need to have various efforts underway to automate key marketing activities.With the global market as your target, getting personal maybe a little difficult task to achieve but you can enhance this with a personalization engine. Your ultimate aim will be to target the content you deliver to you…

Salesforce reports 33% YoY growth in third-quarter results

Global CRM provider Salesforce announced its third-quarter fiscal results this week, and (perhaps unsurprisingly) reported another record-breaking quarter. The company’s total third-quarter revenue reached $4.5 billion, representing an increase of 33% year-over-year.Source: SalesforceSalesforce co-CEO Marc Benioff pointed to Customer 360 Truth, expanded strategic partnerships with their competitors and the company’s streak of acquisitions as drivers of growth. Benioff also cited the company’s commitment to helping its customers undergo digital transformations.“On the heels of Dreamforce, Salesforce’s plan to continue expanding its strong product portfolio and increasing cloud adoption within its customer base creates an attractive rationale for growth, said Dustin Grosse, chief marketing and strategy officer at Nintex. “But, with competition from cloud companies like Microsoft and Amazon reporting higher than expected earnings, Salesforce must close out this year with compelling resul…

Reddit reports 30% increase in monthly active users, eclipsing Twitter and Pinterest

Last year, Reddit reported 430 million monthly active users (MAU) on its platform. This year, Reddit’s 2019 trend roundup reveals that number has grown by 30% – adding an additional 100 million monthly users since 2018.Why we should careThis significant growth means Reddit now claims more monthly users than Twitter (321 million) and Pinterest (250 million). After undergoing a massive site redesign last year, Reddit has reported an increase in page views and time spent on its website and app, along with user engagement growth.With the redesign complete, Reddit is focused on building out more comprehensive ad offerings – something it has been steadily accomplishing over the past year. This, coupled with a significant spike in users this year, is prime pickings for advertisers looking to target niche audiences through a platform that continues to grow in engagement.More on the newsWhile user growth stands out as the most impressive takeaway, Reddit also offered a snapshot of the platform…

Quora testing lead gen forms for advertisers

Quora, the question-and-answer knowledge sharing platform, is rolling out lead generation forms for advertisers in a beta test, the company announced Wednesday. A new Zapier integration is designed to bring leads into marketers’ CRM systems. Users can share contact information with businesses right from the ads without leaving Quora.What it looks like. Users will be prompted with the form after clicking on sponsored content with a call-to-action, such as to download a report. The test is running on both mobile and desktop.The form includes up to 12 potential fields for businesses to choose from, including:Contact Info: First Name, Last Name, Email, Business Email, Phone NumberEmployment Info: Job Title, Company Name, Company SizeLocation Info: City, State (U.S. Only), Zip Code (U.S. only), CountryZapier integration. Advertisers on the platform will be able to download a CSV file of leads, which will be available in Quora’s Ads Manager for up to 180 days. Leads can also be imported to …

Litmus adds key features to email marketing platform

Email marketing provider Litmus has added several key features to its redesigned platform with more capabilities and improved workflows. The release includes new testing capabilities, email client insights and an upgraded Trello integration for managing email workflows.In late October, Litmus debuted its redesigned email platform. With the refresh, users can now “create an email once and then easily toggle between tools without having to re-upload your email every single time you’d like to use a different tool,” the company said.  Why we should careThese new features could have a significant impact on how users design, test, approve and send emails —  processes that, in some organizations, can take hours or even days. The redesign makes it easier to store and find project folders with flexible organizational structures to fit users’ needs. Multiple project status overviews can now be found in a centralized location via the new email Summary view that lets users set due dates, descript…