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Showing posts from December 7, 2019
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Social shorts: TikTok under fire for discrimination, Facebook enforces special ads restrictions, Twitter expands Brand Surveys

This collection of social media marketing and new hire announcements is a compilation of the past week’s briefs from our daily Marketing Land newsletter.Click here to subscribeand get more news like this delivered to your inbox every morning.Facebook’s anti-ad-fraud efforts, Twitter expands surveysFacebook takes action against ad fraud. The social media giant filed a lawsuit Wednesday against one entity and two individuals for allegedly operating a hacking campaign targeting accounts on the social network. The alleged hackers are being accused of taking over their victims’ accounts to use their money to buy ads and fraudulent products, according to the lawsuit. Facebook said it’s paid more than $4 million in reimbursements to victims of these hacks. The company said it will continue to work toward mitigating malicious behavior on the platform, adding, “Creating real-world consequences for those who deceive users and engage in cloaking schemes is important in maintaining the integrity …

Less than 40% of customer data execs confident they know where company’s data is stored

Only 38% of the 425 customer data executives “strongly agreed” when asked if they knew where all of their company’s customer data is stored. The survey of director-level or higher executives responsible for customer data management decisions was conducted by Forrester for Deloitte to evaluate how companies are managing their customer experience data. It found inadequate data management was a central theme, with just 5.6% of survey respondents scoring a “4” or higher on a 1 to 5 scale measuring data management maturity.Privacy is top of mind for customers, but companies struggle to manage consent. Ninety-one percent of the survey respondents identified as leaders in data management said that data privacy was a top concern of their customers, but just 37% of this group said they had the ability to handle consent across the customer journey. Not being able to accurately manage consent is a key issue when trying to meet customer expectations around data privacy.Lack of data limits persona…

Privacy-focused, rewarded ads browser Brave tops 10M monthly active users

Brave said it has seen a surge in user adoption since releasing version 1.0 of the privacy-centric browser on November 13, 2019. Monthly active users (MAU) have doubled in a year to 10.4 million as of the end of last month.DAUs. Daily active users of the browser created by Mozilla founder Brendan Eich have tripled in the last year to 3.3 million, the company said Friday.Source: BraveAd platform that rewards users. Brave Ads are structured to serve only to users that opt-in to the Brave Rewards program and agree to see ads. Users can then accumulate Brave’s Basic Attention Token (BAT), which is a blockchain-based system. Users get 70 percent of the ad revenue share “as a reward for their attention,” and publishers are allocated tokens in proportion to the amount of time users spent on their sites.Ads are targeted based on search and browsing data and machine learning models to build up profiles of users’ interests — that data lives solely on users’ devices.Brave Verified content creato…

Neuroscience and beauty: Why visually appealing marketing assets matter

Is beauty in the eye of the beholder or the neurobiology of the brain? The answer to this question might surprise you. As a marketer, you have an opportunity to create an immediate connection with your audience – and that starts with the look and feel of your marketing assets. This is because your audience’s brain responds favorably to aesthetically pleasing stimuli. And yes, that includes emails, print ads, web pages, social media posts, digital ads and more.The aesthetic experience starts the moment your audience looks at your ad. At this moment, your audience’s brain begins to process visual content quickly. In fact, the processing of visual information happens so quickly that your audience is unaware of what the eyes see, at least initially. Put more succinctly, the brain processes visual stimuli before consciousness is even possible.When it comes to creating an aesthetic experience, the visual strength of your imagery is key for creating an immediate connection. According to Anja…