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Showing posts from December 10, 2019
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Retina integrates with Shopify, offers predictive analytics for customer lifetime value

Retina Go CLV metricsAnalytics platform Retina has launched an integration with Shopify that gives merchants access to predictive analytics for customer lifetime value (CLV). The “Retina Go” tool can be downloaded via Shopify’s app store for free.Why we should careA tool is a version of the company’s full AI platform and aims to give smaller e-commerce brands access to predictive insights around customer lifetime value. The data can help merchants compete with larger retail brands and platforms like Amazon. Knowing what to expect based on internal data and ad campaigns targeting look-alike audiences opens up insights usually reserved for companies with data science resources.“Retina’s new tool levels the playing field, giving these businesses the same insights that the big brands pay teams of data scientists tens of thousands of dollars to provide,” said Retina CEO Michael Greenberg.The key component to make the most of Retina’s free tool is having a marketing team that understands th…

3 things marketers need to focus on in 2020

Marketing is one of the fastest-changing professions today. And like fashion trends (glad that bike shorts with blazers phase is over), as a marketer, you don’t want to find yourself “oh, so last year!” Read on to hear what’s hot for marketers in 2020 and how you can get ahead of the game.Micro-campaignsMuch like the plaid miniskirt trend, micro-campaigns are short and sweet. If you haven’t heard of a micro-campaign, no worries — 2020 isn’t here quite yet.Micro-campaigns are small pieces of a larger campaign and these bite-sized campaigns are released to customers earlier.For example, you have a new product launch for athletic shoes. In the 2019 way of working, you’d spend a few weeks (or months) planning the campaign from beginning to end. It would include sponsorships, blog posts, social contests, in-store promotions, etc., with every last detail for the entire campaign planned in advance.In 2020, you’re going to try the micro-campaign approach. Instead of detailed campaign planning…

Adobe Campaigns adds AMP for Email support

Adobe Campaign, part of Adobe Experience Cloud, has announced compatibility with AMP for Email, which is supported by Gmail among other inbox providers. Now available to Adobe Campaign customers, email senders can include dynamic AMP components in their emails.Why we should careAdding AMP for Email features directly to Adobe Campaign will help Adobe users create dynamic content for their emails natively without going through a third-party provider. AMP for Email allows customers to interact with email content directly within the email itself, and any recorded interactions are synced directly with Adobe Campaign to produce insights.Source: G Suite Updates “If email content is static, it can become out-of-date almost as soon as it’s sent,” wrote Sunil Menon, who oversees global product management, strategy and go-to-market strategy for Adobe Experience Manager Forms.  With AMP for Email, information updated on a brand’s website can be updated in real-time inside an email, even after it h…

Seven iron-clad methods to drive traffic to your website

You’ve written and published an awesome blog post, and now you’re waiting for that website traffic to start pouring in?Well, I hope you’re comfortable because it’s going to be quite a wait.While the benefits of content marketing are well-known, they are well-known to everyone. Blog posts, case studies, and white papers are published left and right (four million pieces each and every day, actually) so getting through the clutter can be difficult.How do you get noticed in such an oversaturated environment? You master these two important skills:Writing educational, engaging, and timely content, andBy working hard on driving traffic to your website.I’ll assume that you know how to write engaging content (if you don’t, this article could help you) and focus here on seven methods of driving traffic to your website.Some are conventional (like social media and email) but it’s the unconventional ones that I hope you will put to good use. Ultimately, it’s a mix of both that will help you genera…

Most consumers check email for holiday deals, but conversion doesn’t come easy

Brick-and-mortar shops aren’t the only things that are overcrowded these days. While the countdown to Christmas is quickly winding down, many email marketers are consistently pumping out reminders to their subscribers and customers that their seasonal deals are ending soon. But an overflowing inbox can sometimes work against us.Email is a top channel for holiday shoppers.New research from SubjectLine.com has found 84% of respondents said they turn to their inboxes to find deals. The research surveyed more than 1,000 U.S. consumers and sought to take a closer look at the most impactful email marketing tactics during this busy time for inboxes.“As B2B and B2C marketers gear up for one of the busiest seasons of the year, email can be a powerful tool to raise visibility. Breaking through the holiday noise can be a challenge” said Jay Schwedelson, founder and creator of SubjectLine.com.Be relevant, stay consistent and personalize. More than half of respondents (58%) indicated brands offeri…

How to create PPC reports people will actually read

I used to have a love/hate relationship with reporting. I loved it because data was the sweet nectar we all need to achieve better growth. Reporting allowed us to collect it, ready to take action. Plus, there was something oddly satisfying about seeing what you had physically achieved.On the flip side, I hated reporting because it took so much time and effort.  In fact, statistically, reporting is actually the second biggest time sink for PPC managers. This isn’t surprising. (If you’re curious, keyword research was in first place. We’ve already covered how you’re wasting your time on keyword research here).After pouring so much time into reporting, those reports were ignored. Clients didn’t care or understand. So what was the point?But then I discovered a better way and started making reports that people actually wanted to read in a fraction of the time. You can do the same and stop hating your reporting by doing one simple thing. Stop overcomplicating it. Yeah, a groundbreaking state…

Get more done with Agile marketing

Marketing is always changing. And with that constant change comes greater expectations to produce ever-better results at a rapid pace with limited resources. Now more than ever, marketers must be ready for whatever comes their way — and they must be equipped with the right tools and processes to get results.To keep up, marketing teams are making big changes to how they manage their work and create differentiating content by adopting an Agile methodology. Join our experts as we explain how Agile marketing allows you to be more organized, get more done and be more responsive to market changes or shifting company strategies.Don’t miss this live webinar! Register today for “4 Ways to Get Started With Agile Marketing,” presented by Workfront.The post Get more done with Agile marketing appeared first on Marketing Land.

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Facebook rolls out ad reporting updates for cross-account, custom metric measurement

Amid the holiday campaign season, Facebook has introduced updates to its reporting tools to help advertisers better measure ad performance across accounts, channels, and devices. These updates include a new cross-account reporting feature and a custom metric building tool.The two new reporting features are designed to give advertisers more insight on cross-channel and cross-device measurement – especially crucial during the holiday season.Users can access these new features from the dropdown in the Ads Manager dashboard:Cross-account reporting. A reporting dashboard can display metrics across multiple ad accounts. According to Facebook, “this reporting surface serves as a one-stop-shop for a clear, concise report on your business’ performance and will allow you to save time that was previously spent manually building reports.”This dashboard can show de-duplicated reach (unique people reached across accounts and campaigns) to help better express the types of audiences targeted. Additio…

Marketers moving away from home-grown tools, hiring fresh teams for new martech

As the marketing technology landscape and capabilities continue to evolve, organizations are on an ongoing quest to update and improve their technology stacks. In fact, the vast majority (83%) upgraded at least one martech application in the past year, according to our MarTech Replacement Survey 2020 published Monday. To better understand the frequency and motivations behind organizational martech updates, we surveyed 398 digital marketers in October. Several interesting trends emerged.Organizations are moving away from in-house solutions. In a striking find, many companies are migrating away from marketing technologies developed in-house. Respondents were nearly as likely to have upgraded or replaced a homegrown technology (49%) as a commercially available solution (51%), with many of those replacing homegrown tech moving to commercial applications.The number one reason marketers said they shifted from in-house technology was that available SaaS software had better features, with 49% …

Canva to launch video editing capabilities in 2020

The graphic design platform Canva announced it is launching Canva Video, a new video editing solution, next year. The video editing tool reportedly mimics the same ease-of-use as Canva’s photo editing solutions, Business Insider Australia first reported.“Our mission is to empower everyone to design anything without any complex software or having to go to a different sources for different elements,” said Chief Product Officer Cameron Adams in a statement, “We’re bringing the same experience to our video editing tool.”Why we should careIf Canva Video is anything like the company’s photo-editing software, marketers will gain a relatively inexpensive and easy-to-use solution for creating professional video marketing assets.With the launch of its Enterprise plan earlier this year, Canva is building out its platform to be an all-inclusive graphic design solution for smaller marketing teams wanting to keep their creative in-house. (The platform currently has three-tiers: a free platform, Can…