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Showing posts from December 13, 2019
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Lytics now integrates with Google Marketing Platform to enable customer data-informed campaigns

Customer data platform Lytics announced this week it now integrates with Google Marketing Platform’s full suite of tools, including Google Ads, Google Analytics, Google Optimize 360, Display and Video 360 and more.Why we careThe integration makes it possible for marketers to target ads with their customer data housed in Lytics and improve retargeting efficiencies by recognizing and suppressing existing customers as they convert. It also enables real-time analysis of Lytics segments in Google Analytics. The Lytics tag is also now available natively in Google Tag Manager for easy deployment.“Our goal with this integration is to help Lytics customers execute more precise targeting and increase ROI from their Google ad spend,” said James McDermott, CEO of Lytics, “As marketers move up the maturity curve, they can surface customer intelligence they’ve gained with Lytics to understand how customers are engaging with content, why they convert, and know what’s working or not.”More on the news…

Hootsuite social trends report for 2020

Vancouver, BC – December 11, 2019​ – ​Hootsuite​, the leader in social media management trusted by more than 18 million customers and employees at 80 percent of the Fortune 1000, today released its ‘​Social Media Trends 2020’ report. The company’s fourth annual report on global social trends reveals the biggest opportunities for brands to deliver winning social marketing strategies in the coming year.“The new year is a time to refocus and energize your strategies for the year ahead,”says ​Hootsuite VP Corporate Marketing Henk Campher​.“The social trends we’ve identified at Hootsuite provide the sharpest tools needed to create the most exceptional and meaningful employee and customer experiences in 2020 and beyond.”Brands are starting to act more like people on social, sometimes interacting one-on-one and sometimes in groups. The key is for organizations to make the experience seamless across both worlds.Brands are also taking a stand on the most important issues facing our planet, bec…

Global email benchmark report finds email isn’t dead – it’s essential

Email marketing and analytics provider Twilio SendGrid has published its third Global Email Benchmark Report, with a portion of the study dedicated to analyzing email recipients and senders. The report found that 95% of Gen Z and Millennial respondents stated that their personal email — notably not their work email — is essential to their daily lives.The study also examines factors including open rates, send frequency, personalization and different media types to provides monthly engagement data from over 60 billion emails.Why we careOver the past couple of years, you  have likely heard — or become familiar with — the phrase “email is dead.” A quick Google search for phrase populates nearly 2 billion links to predictions that the channel is dying. The reality is quite the opposite; email notoriously averages strong return rates and helps brands establish relationships with their customers.Across all age groups in the U.S. and the U.K., 84% of respondents check their email at least onc…

How does your organization leverage martech?

There were more than 7,000 martech solutions at last count. How many does your organization use? Do you know how they’re organized and connected? Are they organized and connected?Discover the scope of your stack and share it with the marketing community: Enter the 2020 Stackie Awards!The Stackies celebrate the intricacies of marketing stacks from organizations across the planet, and the creative ways in which marketers visualize them. Over the past five years, we have seen some truly insightful submissions, which we publish, ungated. This has resulted in a collection of 200+ marketing stacks that have helped tens of thousands of marketers better understand marketing technology systems.Entering the Stackies is a rewarding, eye-opening, and worthwhile experience for you and the community. In addition to educating and empowering fellow marketers, you’ll also:Better understand the structure of your own marketing stackCreate an interesting, unique visual that can explain your stack to stak…

Apple’s latest ITP updates: What marketers need to know

Apple’s WebKit team is out with another update to Intelligent Tracking Prevention (ITP) for Safari that targets potential tracking workarounds.In a blog post titled “Preventing Tracking Prevention Tracking,” WebKit’s John Wilander laid out three updates to fight detection of “which content and website data is treated as capable of tracking” and “improve tracking prevention in general.”First, some background on Safari, ITP and cookie blocking. Safari has long restricted entities from setting third-party cookies if they don’t already have first-party relationships with users. Then ITP came on the scene in 2017 to identify and limit cookies of any type that have the ability to track users across sites. This severely limits cookie pools for audience targeting, including retargeting campaigns. Furthermore, it limits analytics and attribution data from Safari, which means marketers lose visibility into how their campaigns are performing with typically high-value iOS users.If you thought Saf…

Pandora is asking users to say ‘yes’ to interactive audio ads

Pandora is now testing interactive audio ads, the company announced Thursday. The ads require users to verbally engage before the rest of the ad’s content is played.The interactive voice ads are also accompanied by an on-screen ad. Audible and visual prompts cue the user to respond verbally. Source: Pandora. Say “yes” at the tone. For its initial rollout, Pandora has partnered with Doritos, Ashley HomeStores, Unilever, Wendy’s, Turner Broadcasting, Comcast and Nestle to create audio ads that entertain, present tips, etc. to grab users’ attention and entice them to listen to the rest of the ad.For example, DiGiorno’s ad presents the listener with a joke, “What did the Digiorno rising-crust pizza say to the oven when things started getting head?” then, the user is prompted to verbally respond “yes” to hear the rest of the joke.At the beginning of each ad, users are explicitly informed that they are listening to a new type of ad that requires verbal engagement. If the user says “no” or do…

Amazon ad spend rises over Cyber 5, but most efficient sales days still ahead

On Cyber Monday alone, consumers spent $9.4B via online channels – that’s up $1.5B from just last year, according to Adobe, and another record-breaking figure in terms of e-commerce sales. For marketers, the entire five-day stretch known as Cyber 5, but dubbed “Turkey 5” by Amazon, was likely a banner sales weekend, but looking at year-over-year Amazon data, what’s clear is that your holiday fortunes are not made or broken on that period alone.As part of the research my company conducted, it is clear that on a conversion rate and cost-per-conversion basis, some of the best sales days on Amazon come after Cyber Monday. To maximize your total sales, and potentially capture market share from competitors, your advertising budgets and strategy on the site needs to align with this reality.As seen in the below graphs, which are drawn across a same-set of more than 700 Amazon sellers, ad conversion rates continue to rise from Cyber Monday all the way through the Dec. 22 shipping cutoff. Yet, …