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Showing posts from December 19, 2019
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Seven content marketing strategies you should try [With examples]

Digital marketing is racing ahead at such a pace that it isn’t easy to create content marketing strategies that are completely reliable. These are some of the best marketing strategies that have worked for other marketers and brands and could inspire your team’s brainstorming.There are numerous brands that have adopted diverse content marketing strategies to their benefit. How and why were these brands successful and how can you adopt their content marketing strategies?We look at seven content marketing strategies you can try, along with examples of brands that successfully executed those strategies.1. Personalize your content marketingThis is a particularly difficult pill to swallow, but brands need to accept that internet users are tired of being sold to. People are using the internet to be educated, entertained, and to read the news. When they are scrolling through their social media feeds, they do not want to see posts announcing the latest product from your company.But you have p…

Social media advertising woes: Where do brands fall short?

Social platforms and third-party apps seemingly rise and fall overnight, making it difficult for brands to adapt to the evolving landscape and develop targeted, platform-specific content. Consequently, brands often struggle to allocate their resources strategically and purposefully. Strategies that may have been successful in 2018 are already obsolete for 2019. The same will be said for 2020 and beyond.So exactly where are social ad initiatives falling short? And what can brands do to address these shortcomings? Here are a few common pitfalls we see across channels.Targeting in all the wrong waysBrands often overlap their prospecting and retargeting efforts, delivering irrelevant messages for new and existing customers alike. This wastes dollars and delivers messages to the wrong consumers at the wrong time. Conversely, some campaigns don’t have a targeted audience at all. Without a clear sense of their audience or objectives, brands tend to struggle with purposeful targeting. In one …

6 of the best social listening tools for 2020

In your personal life, reading people’s minds is a questionable superpower; but the business benefits of being able to listen in on people’s thoughts are infinite. And while social media monitoring isn’t exactly about reading people’s minds, it’s as close to it as it gets.Social listening gives you access to what people are saying about your brand, industry, or competitors across social media and the web – often without them being aware of you listening. If you know how to word your queries and filter the results, you’ll end up with the most authentic, unbiased insights you can get as a business.In this post, we’ll take a look at some of the best social media and web monitoring tools to help you gain and act on those insights in the coming year. Let’s roll.1. AwarioAffordable social listening and analytics with Enterprise-level capabilities.Awario is a relatively new tool that (finally!) makes social media and web monitoring affordable for businesses of any size: with plans starting a…

Adelphic teams up with IAS to enable pre-bid keyword filtering for brand safety

Adelphic, a subscription-based, cross-channel DSP, announced on Wednesday it was extending its partnership with Integral Ad Science (IAS) to give advertisers a pre-bid keyword customization solution. Advertisers will be able to filter ad inventory by avoiding specific keywords within a URL string — reducing the potential for ads to appear in environments deemed unsafe or unsuitable by the brand.Why we careThe integration of IAS’s pre-bid keyword customization tool into Adelphic’s programmatic ad platform aims to give advertisers a new level of brand safety and better ROI by reducing the number of impressions wasted on ads that appear in unsuitable environments.IAS reports advertisers list, on average, 487 keywords on a single blocklist and that, according to its global ad data, several brands utilize multiple blocklists per an ad campaign. The company says it blocked 9.8 billion impressions in a single year based on keyword brand safety concerns. Having a brand safety solution that he…