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Showing posts from December 20, 2019
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Facebook tells senators it still uses location for ads despite user location services opt-out

We might soon see another FTC investigation of Facebook for “consumer deception.” The company acknowledged in a letter to two U.S. senators that it continues to capture and use location to serve relevant ads even if users have turned off location services.Bipartisan inquiry into Facebook’s user of location. Senators Coons and Hawley sent a letter in November to Facebook “raising concern that Facebook ignores the wishes of users who don’t want their exact location to be tracked,” The Hill first reported.Facebook, in September, pledged to be respectful of user choices around location tracking. In a blog post, the company said, “You can control whether your device shares precise location information with Facebook via Location Services, a setting on your phone or tablet. We may still understand your location using things like check-ins, events and information about your internet connection.” So Facebook is explicitly saying it will still use location.Facebook not technically ‘deceptive.’

How to use the art of storytelling to boost content marketing results

No story, no sales. Think it’s an exaggeratedly bold statement? I dare not. In fact, according to Arianna Huffington, “People think in stories, not statistics, and marketers need to be master storytellers”.Moreso, statistics have it that storytelling can boost conversion rates by 30%. Even 62% of B2B marketers hold storytelling in high regard as an effective content marketing tactic.Since marketers trust the power of storytelling so much, there must be something to it, right?This article will be aimed at studying exactly what makes storytelling an insanely effective content marketing tool. In the process, I’ll also share some practical ways content marketers can weave in stories to their content that will drastically improve their conversion rates.Why storytelling?Storytelling is part of the human framework. The history of storytelling helps us know that telling stories is how we have been passing valuable information for centuries. Our ancestors were smart. They knew that there was s…

Pro Tip: The critical and delicate relationship between design thinking and customer empathy

Achieving customer-centricity involves deeply understanding customer needs and fulfilling them better than anyone else. In turn, design thinking is foundational to staying in sync with customers. That said, it’s one challenge to understand consumers in all their irrational complexity, and another to transform that understanding into meaningful innovation of products and services.The integration of human understanding is central to the empathy phase of any design thinking initiative. If stakeholders truly enter the minds, hearts and lives of customers, they can transition from “customer understanding” to meaningful empathy. As a result, deep human empathy becomes the heartbeat of design thinking and one of the core dimensions of its transformative power.Notably, however, empathy doesn’t give consumers power to dictate design. While empathy is critical to design thinking and foundational to consumer understanding, it shouldn’t devolve into turning consumers into designers. If an organiz…

AccuRanker Review: Why SEO Professionals love This Tool?

SEO is technical, and it is only with the help of the right SEO tool, you could measure if your work is being rewarded or not! In the past few years, there has been a surge of keyword rank tracking tools that brings the perfect union of data and user experience. AccuRanker is one such […]AccuRanker Review: Why SEO Professionals love This Tool? is a post from ShoutMeLoud - Shouters Who Inspires

from ShoutMeLoud

Compare 14 top marketing automation platforms

Marketing automation platforms form the backbone of marketing operations, increasingly serving as sophisticated marketing orchestration platforms. A range of platforms is available to marketers depending on their firm’s size, budget and level of digital marketing sophistication.The more basic functions of marketing automation have become somewhat commoditized, so platform vendors mostly look to differentiate their platforms based on the ability to scale, as well as usability, ease of implementation and customer experience.MarTech Today’s “B2B Marketing Automation Platforms: A Marketer’s Guide” examines the market for B2B marketing automation platforms and the considerations involved in implementing this software in your business.This 48-page report includes profiles of 14 leading B2B marketing automation vendors, capabilities comparisons and recommended steps for evaluating and purchasing. If you are a marketer looking to adopt a marketing automation software platform, you need to rea…

Marketo publishes winter release notes, plans for better integration capabilities in 2020

Marketo has published its January 2020 release notes for its Marketo Engage Adobe application. The release is scheduled for Friday, January 17 at 6 PM PT.Key updates will be rolling out across the core Marketo Engage Adobe Application and Account-Based Marketing (ABM) tools. The planned update includes enhancements to the Microsoft Dynamics integration that will allow for real-time syncing of leads and contacts between Marketo Engage and Microsoft Dynamics, LinkedIn lead-generation forms with additional field mapping and multi-instance management capabilities.Why we careThe changes should help sales and marketing users improve their management of customer and prospect data between Microsoft Dynamics and Marketo Engage. Additional LinkedIn field mapping should help users build more robust customer profiles and identify better prospects.Marketo’s latest ABM solution, New Account Discovery, will also be launching in beta. The solution is designed to help sales users discover net-new targ…

Using contact-level intent monitoring to close 3 critical performance gaps in ABM

At the same time that the concept of customer experience seems to be attracting more and more thought leadership press, the stark reality is that in many B2B companies, three critical revenue-maximization efforts remain demonstrably sub-optimized. For ABM practitioners, closing these performance gaps promises to deliver additional improvements to the bottom line.Part of the problem is that we’re mostly using systems conceived a long time ago. Part of it is due to processes that have been slow to evolve. And part is caused by organizational constructs that have not yet been able to take advantage of clear performance improvement opportunities.As we head into 2020, I’m super excited by the innovative companies bringing together newly available data insights with the willingness to do things differently. They are leveraging insights from their own first-party data as well as data available from companies like ours (full disclosure) as well as other third-party providers that bring buyer …

Cloudinary announces DAM integration with Shutterstock

Digital asset management (DAM) platform Cloudinary has announced a new integration with Shutterstock that gives users direct access to their Shutterstock accounts from within the Cloudinary DAM.For now, the integration is only available to users who already have a Shutterstock account. In the coming months, Cloudinary plans to roll out the feature to all Cloudinary users – adding the ability to search, license, and download Shutterstock’s library – without needing to have a Shutterstock account.Why we careManaging and organizing visual content can be a constant battle for creative teams, especially given the speed and scale of today’s businesses. Those who use both Shutterstock and Cloudinary will benefit from the increased efficiency of the integration, which reduces down the time and effort it takes to move visual content between platforms.More on the newsUsers of both services will be able to directly load previously licensed content into Cloudinary’s DAM without having to download…

With an eye on CTV (and Google), ad tech firms Rubicon Project and Telaria to merge

In the latest ad tech merger, Rubicon Project and Telaria have agreed to combine, the firms announced Thursday. In a stock-for-stock deal, the companies plan to operate one digital media buying platform that supports connected TV (CTV), desktop display, video, audio, and mobile inventory transactions.Why we careThe companies said the combination of Rubicon Project’s ad exchange and Telaria’s yield optimization platform for video publishers will create the biggest independent sell-side programmatic ad platform (SSP). It willTelaria, formerly Tremor Video, specializes in video and connected TV (CTV) advertising. The rebrand came after selling off its demand-side platform (DSP). The company moved into CTV and launched an ad server designed for CTV and analytics in 2018.Connected TV (also referred to as over-the-top or OTT) ad revenues are expected to reach $3.8 billion this year, up 39%, according to Magna Global, reaching $5 billion by 2020.The companies also noted that their combined f…