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Showing posts from December 28, 2019
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Amazon holiday 2019: Record new Prime memberships as one-day shipping gets baked in

Amazon began heavily promoting free one-day delivery for Prime members earlier this year.Amazon said it attracted a record number of new Prime customers and trials this holiday season. More than 5 million people signed up new Prime memberships or free trials in a single week this holiday season, the company announced in a holiday recap Thursday. Fast shipping options likely helped spur that growth.Why we careAmazon has invested hundreds of millions (if not more than a billion) in Prime Free One-day and Same-Day delivery. Analysts expect Amazon’s free one-day shipping investments to pay off. Prime members tend to become loyal Amazon shoppers, spending more annually than non-members.In August, RBC analyst Mark Mahaney estimated that free one-day shipping would spur Prime membership growth and Prime purchases overall, projecting an eventual annual revenue bump of $24 billion. A Piper Jaffray survey this month found that 55% of U.S. Prime members said they will use Amazon more when numero…

7 easy ways to multiply your conversions

Ask marketers what their goals are, and one of the first things they will say is to deliver a more personalized experience to their customers. This isn’t a goal aimed solely at increasing conversions; it’s also about meeting customers’ growing expectations.To put this into context, five years ago, people were awed when Amazon could recommend a product they’d love. Today, users expect that Netflix will recommend to them another binge-worthy series based on their tastes.So how does a marketer meet this high demand for personalized communications? The answer is in understanding the power of dynamic content and how it makes static content marketing obsolete.In this free guide, Sharpspring outlines seven simple ways marketers can use dynamic content to connect with audiences in a more organic and personalized way.Grab your copy to find out:How top brands like Netflix and Amazon use dynamic content.The marketing automation features that enable you to deliver personalized experiences.Ways to…

Spotify latest platform to halt political ads

Spotify is halting political ad sales in the U.S. early next year, Ad Age reported Friday. Political advertising will not run for the 130 million listeners of its ad-supported plan or its original and exclusive podcasts.Spotify told Ad Age in a statement that it does “not yet have the necessary level of robustness in our process, systems and tools to responsibly validate and review this content.”Why we careTech platforms have been grappling with how to handle political advertising on their sites, particularly ahead of the 2020 U.S. presidential election. In November, Twitter announced a ban on promoting political content. “While internet advertising is incredibly powerful and very effective for commercial advertisers, that power brings significant risks to politics, where it can be used to influence votes to affect the lives of millions,” Twitter CEO Jack Dorsey tweeted.Microsoft-owned LinkedIn and Bing do not allow political advertising.Facebook introduced new rules for political cam…