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Showing posts from February, 2020

Social shorts: Shopify joins Facebook’s Libra, Snapchat’s advanced AR capabilities, TikTok tests bio URLs

This collection of social media marketing and new hire announcements is a compilation of the past week’s briefs from our daily Marketing Land newsletter. Click here to subscribe and get more news like this delivered to your inbox every morning. Facebook offers best practices for designing Messenger Experiences  In a few weeks, Facebook will be rolling out updates to Messenger designed to improve the messaging experience between people and businesses. The company listed five best practices that businesses should consider when building Messaging Experiences: Respond quickly and set customer expectations on response times. Make it short and sweet. Communicate your key points succinctly and early on in your message. Leverage Messenger features – like Message tags, one-time notifications, and sponsored messages – to send high-value messages outside the 24-hour standard messaging window.  Ensure your messages clearly communicate customer value – especially notifications sent outsi

Keyword Research for SEO – The Ultimate Guide For Beginners (2020)

Use the proper keyword and you will get more search engine traffic… Optimize your website keywords and you will reach your business goals… How many times have you gotten such pieces in your journey as a business owner or wannabe SEO? Probably a lot. That’s because keywords and keyword research are the first things you […] Keyword Research for SEO – The Ultimate Guide For Beginners (2020) is a post from ShoutMeLoud - Shouters Who Inspires from ShoutMeLoud

Stories are coming to LinkedIn

LinkedIn has been testing LinkedIn Stories internally. This week, the company confirmed it will be rolling out the beta feature to users in the coming months — finally joining the ranks of Snapchat, Facebook, and Instagram. “We’ve learned so much already about the unique possibilities of Stories in a professional context. For example, the sequencing of the Stories format is great for sharing key moments from work events, the full-screen narrative style makes it easy to share tips and tricks that help us work smarter,” Pete Davies, senior director of product management at LinkedIn, wrote in a blog post on Wednesday. Why we care. This format is coming to individual users first, but marketers can start thinking now about ways to use Stories on LinkedIn to communicate ephemeral content with their target audiences. While LinkedIn has yet to offer specifics on the feature’s creative or even mention potential ad capabilities, here are a few tried-and-true tactics for success with Stories

Valimail to offer free DMARC monitoring solution to domain owners

Valimail has announced the general availability of its DMARC monitoring solution to domain owners — for free. Valimail DMARC Monitor is a cloud-based tool that provides visibility into email sending activities from the domain, allowing domain owners (brands) to monitor for unusual activity — and protecting brands’ IP reputations as inbox providers indicate to recipients that an email is safe to open and engage with. Why we care DMARC (domain-based message authentication, reporting and conformance), is an industry-standard that allows domain owners — generally, IT or marketing operations departments — that emails being sent the domain are legitimate senders and prevent spammer tactics like phishing emails. Recipients can be assured, albeit cautiously, that emails in their inboxes are coming from legitimate senders. Brands are also required to use DMARC in order to implement the latest email standard, BIMI (brand indicators for message identification), that is expected to become the

Build relationships for marketing success at MarTech

Connect with a thriving community of 2,000 smart, engaged, passionate marketers eager to exchange ideas, experiences, and advice. Meet prospective clients, partners — even future colleagues — and expand your circle of professional contacts and personal friends. It’s all possible at MarTech! Check out all of the networking events happening April 15-17 in San Jose: Two Cocktail Receptions: Meet all of the participating exhibitors including Adobe, Salesforce, Acoustic, Aprimo, Lytics, and Pantheon, while enjoying delicious drinks and appetizers during the Opening Reception (sponsored by OneTrust and Workfront) and the Expo Hall Reception (sponsored by ARM Treasure Data). MarTech After Dark: The place: Haberdasher SJ, 43 West San Salvador Street. The theme: Underground Speakeasy. The goal: Have fun! Join us for an evening of drinks, apps, dancing, casino games, and prizes (sponsored and hosted by ARM Treasure Data). Birds of a Feather Networking: Lunch breaks at MarTech serve up

What are analytics experts looking to in 2020 with data and privacy?

While researching the state of tracking and data privacy , I talked to many smart industry experts and asked several to share their advice for 2020. It’s one thing for me to offer their executive summary, it’s another to hear it directly from them. Plus, these folks will be helpful as you look for executive buy-in. “But Simo Ahava and Abby Matchett said…” What do the experts think? This must begin with a huge thanks to the following smart folks who shared their time and talent with us as we, collectively, prepare for the upcoming year. One of the best things about web analytics and digital marketing communities is the perspective that we are all in it together. I would encourage you to follow these fearless leaders, contribute to the conversation with them, and don’t be afraid to reach out for guidance. Logan Gordan The changes aren’t over yet, and I would expect continual developments geared toward greater privacy and greater transparency for the foreseeable future. My advice is

How to identify and address the four biggest digital growth challenges

SMBs working to accelerate digital growth encounter a variety of challenges across internal operations, marketing platforms, site properties, and competitors. Part of the path to growth is identifying and prioritizing those challenges, which can be tough without looking at the right reports and metrics. In this post, we’ll dig into four areas that often uncover growth blockers and explain how to assess the opportunities that overcoming them would present. 1. Site issues Growth, in the advertising budget and in awareness, brings more demand on your site. This means more users, more tracking and tagging, and other factors that can affect site speed, which is a huge factor in user experience. One of the best tools out there to test site speed is Google’s PageSpeed Insight tool , which provides great data and insights on your site speed and user experience on mobile and desktop. In general, Google recommends site speeds between two-to-five seconds, and this is considering the faster e

How to Grant User Privileges in Google Cloud MySQL

When you create a new user account in your Google Cloud MySQL database, it has the same privileges as a root user. It is, therefore, a good idea to limit the admin privileges of the new MySQL user with the REVOKE command and explicitly grant the required user privileges with the GRANT statement. You can use MySQL Workbench or Sequel Pro to connect to your Cloud SQL database with the root user. Make sure that your database has a public IP and your computer’s IP address is added as an authorized network in the Connections tab of your Database console. SHOW GRANTS FOR db_user If your MySQL user has root privileges, the statement will output the following: GRANT SELECT, INSERT, UPDATE, DELETE, CREATE, DROP, RELOAD, SHUTDOWN, PROCESS, REFERENCES, INDEX, ALTER, SHOW DATABASES, CREATE TEMPORARY TABLES, LOCK TABLES, EXECUTE, REPLICATION SLAVE, REPLICATION CLIENT, CREATE VIEW, SHOW VIEW, CREATE ROUTINE, ALTER ROUTINE, CREATE USER, EVENT, TRIGGER, CREATE TABLESPACE ON *.* TO 'db_us

Is personalization, ID resolution worth risking customer trust?

There’s a lot of buzz regarding personalization and ID resolution. And for some — like Indiana’s Community Health Network, which we profiled yesterday — it can really work when it comes to customer engagement. But there’s another view. “Most marketers are not yet really thinking twice about ID resolution platforms and the large-scale automated pursuit of people that they enable,” said Mark Stouse, the CEO of Proof Analytics, a company that offers regression analytics services via its marketing mix modeling capabilities. “Most marketers believe that ID resolution is an absolute prerequisite to driving business and show value, which is not accurate.” Last year, Gartner predicted 80% of marketers will drop their personalization efforts during the next five years. The research company cited lack of ROI and too many customer data management obstacles as the primary reasons brands would abandon personalization. But, it also listed a third motive, and growing trending: “The continuing de

Why e-commerce companies need to build shipping costs into prices

Working the cost of shipping into listing prices on e-commerce sites is becoming more common as free shipping grows in popularity. Whether you work shipping into listing costs or add them separately at the end of the order, the end cost will be the same. So, why choose to make your listing prices appear higher on your site? Research from Clutch shows that customers strongly prefer to invest in e-commerce products if the vendor offers free shipping. One way to offer free shipping without incurring unnecessary expenses is to include the cost of shipping in the listing price. This article will examine three major benefits of building the cost of shipping into the prices on your e-commerce site: managing expectations of consumers, avoiding buyer reluctance and increasing revenue to your company. Customers expect free shipping  Providing your customers with free shipping options will increase your company’s ability to align with their expectations for fulfillment. Almost two decades a

Consumers like their digital commerce to be mobile, social and personal — with a side of Amazon

Three big themes emerge from Episerver’s Reimagining Commerce 2020 report : mobile, social and personalization. The study is based on a survey of more than 4,000 consumers across five key international markets: U.S., U.K., Australia, Germany and Sweden. Related: Get the Periodic Table of Digital Commerce Marketing Mobile primary for all but Boomers. While there’s evidence that mobile search has stabilized and perhaps even retrenched in specific categories, the Episerver report is bullish on mobile. It found that smartphones are preferred by all audiences except Baby Boomers as the default or favored platform for online shopping: 25% of consumers use smartphones to research or shop online multiple times per week; 18% use them to complete a transaction multiple times per week –- 2% higher than in 2019 Smartphones lead all other device categories as the “default” for online product research and shopping: 58% of Millennials prefer smartphones; 49% of Gen Z Yet only 18% of Baby Bo

Is SEO dead in 2020?

The death of SEO is a topic that’s been batted around for years but is 2020 the year SEO, an industry with a history dating back more than 25 years, finally kicks the bucket? TikTok, digital PR, voice search – new terms have been coined and new social networks have popped up in the past few years. As industry experts take a look back over the past year and forecast trends for the coming year, the inevitable question comes up time and time again: “Is SEO dead this year?” The answer, of course, is no. SEO is not dead. If you’re a business reading this article because you’re wondering whether to invest your hard-earned cash in SEO, is it still a viable marketing strategy for 2020, or whether to spend it more wisely elsewhere, read on. Why do people say SEO is dead? So if SEO is as wildly successful as we’re proclaiming, then why do people claim SEO dead? Put yourself into the shoes of a site owner whose whole experience of SEO is those shady emails that manage to avoid your inbox’s