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Showing posts from January 6, 2020

2020 Outlook for AI in B2B Marketing

Artificial Intelligence (AI) is one of the most promising, but misunderstood and underutilized technologies in B2B marketing. That’s despite the fact that there are real, practical ways modern marketers are using AI in their account-based marketing programs. From hypertargeting to personalization and creative optimization, AI is making its way into the marketer’s standard toolkit.Join Jessie Johnson, Research Director at Forrester/SiriusDecisions, and Gil Allouche, CEO of, as they discuss the increasing use of AI in marketing. You’ll hear about the practical applications of AI in marketing functions, as well as the real results companies are getting by using AI in their marketing programs.Register today for “2020 Outlook for AI in B2B Marketing,” presented by

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News Corp to sell Unruly to Tremor for a song and a board seat

Israeli video ad tech firm Tremor International Ltd. has agreed to buy Unruly from Rupert Murdoch’s News Corp, the company’s announced Monday. The deal for the video advertising platform comes at a deep discount from what News Corp paid in 2015.Why we should careThe sale highlights a couple of trends in ad tech. One is ad tech consolidation. Another is the dashed hopes of media companies aiming to realize market share gains over the likes of Facebook and Google by acquiring high-priced but unprofitable ad tech startups.The Unruly sale “marks an important step in our strategy of simplification.” News Corp CEO Robert Thomson said in a statement.News Corp acquired Unruly in 2015 for a reported $90 million in cash with the aim of propelling the traditional publisher’s digital video ad business. “Unruly is a feisty and creative company with a start-up sensibility,” News Corp CEO Robert Thomson said at the time. Five years later, News Corp is offloading the unprofitable business for a small…

As CCPA takes effect, some publishers are complying at a minimum

The California Consumer Privacy Act (CCPA) took effect last Wednesday on January 1. And while I received numerous “our privacy policy has changed” emails, it was very challenging to find websites with actual “Do Not Sell My Personal Information” buttons or links.I finally started seeing them at the end of last week. However, the notices were often very inconspicuous, perhaps as a test of minimum compliance. Indeed, it appears many publishers are trying to call as little attention as possible to the data opt-out option for consumers.Not making it easy for users to find the opt-out entry point If you’re not actively looking, you won’t find themA fairly representative example comes from Time’s homepage. The “Do Not Sell” link is sixth on the list, in the far right column at the very bottom of the homepage. This is not something that would be casually discovered by most site visitors; there’s lots and lots of scrolling required.It was the essentially same for Pandora, Hulu, The NY Times, W…