Skip to main content

Posts

Showing posts from January 10, 2020
Instapage

How to improve your website ranking in 2020

There are factors that influence website ranking in search engines. Considering these factors determines how a website is ranked in search engines.Many people wonder how the major search engines rank websites to determine which websites are the best for keyword searches. This is particularly something that people who are just starting into online marketing find perplexing. The answer to how to improve the ranking of a website through search engine optimization (SEO) methods is not always definite, but there are several known factors that have been known to significantly influence the ranking of websites.Among the most significant factors that increase search engine optimization and influence the ranking of websites in major search engines to include a website’s content, a website’s architecture and a website’s link popularity. Even as the search engine innovations continue to advance, these have remained key factors to search engine optimization and determination of the websites that …

Facebook will let users hide ads targeted via Custom Audience lists

Facebook quietly announced a new feature coming later this month that will allow users to control whether or not an advertiser can show ads to them using a Custom Audience list.“People have always been able to hide all ads from a specific advertiser in their Ad Preferences or directly in an ad. But now they will be able to stop seeing ads based on an advertiser’s Custom Audience from a list,” Facebook wrote the corporate blog.Why we careCustom Audiences are often comprised of a company’s active and best customers. Not being able to show ads to a critical mass of those users could potentially hurt campaign performance. However, this kind of control could be a net positive for advertisers as well as users. When users have the ability to opt-out, marketers have greater incentive to think carefully about the relationships they have with the customers on their lists and the messaging they’re serving them.Facebook has made a number of changes to how Custom Audience lists are managed in the …

Oracle Retail launches customer acquisition tool for commerce marketers

Attracting new customers is a top priority for retailers, and customer acquisition costs have risen with the increase in budgets and demand. Oracle Retail has launched Consumer Insights to help retail marketers use enriched customer data attributes alongside third-party consumer data from Oracle Data Cloud to find prospective lookalike customers.Oracle Cloud provides data sets composed of profile-based, transaction-level data along with other demographic attributes. Consumer Insights overlays that third-party data over retailers’ own first-party customer data to discover attributes of their customers and create new segments. Those segments can be used to create similar audiences for prospecting.Why we careThere is a growing demand from marketers for more predictive analytics and scalable methods to collect and analyze customer data and generate new target segments. Maintaining — and acting on — customer data attributes such as interests and purchase propensity could help marketers wit…

Roughly 1 in 4 U.S. adults now owns a smart speaker, according to new report

It was a “record holiday season for Amazon Devices and Alexa,” Amazon’s post-holiday press release proclaimed. The company said that it sold “millions more Amazon Devices compared to last year,” with Echo Dot leading the way.Google didn’t put out a comparable release about the sale of Home and Nest products, but overall increased sales appear to be validated in extrapolated ownership data from NPR and Edison Research in their latest Smart Audio Report.60 million people, 157 million speakers. The report is based on a telephone survey of just over 1,000 U.S. adults. It reports that 24% of people over 18 own at least one smart speaker. That translates into about 60 million people. Because people typically own more than one smart speaker, the report estimates there are now 157 million of these devices in U.S. households. That’s up from roughly 119 million a year ago.In 2017 the average number of devices per household was 1.7. That has grown to 2.6 in December 2019. (By comparison, there a…