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Showing posts from January 11, 2020
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Social shorts: Twitter gets rid of Audience Insights, Facebook updates Instant Articles, YouTube enforces policy on kids’ content

This collection of social media marketing and new hire announcements is a compilation of the past week’s briefs from our daily Marketing Land newsletter.Click here to subscribeand get more news like this delivered to your inbox every morning.Facebook Shorts: New Page admin tools, update on political ad policies and the Teen Vogue gaffeA Page Management History feature for admins. Social media consultant Matt Navarra spotted a new Facebook Pages feature called Page Management History that shows all actions taken on a Page, when they were made and who made them. The feature is only visible to people who help manage your Page. Admins can click on the “Settings” tab at the top of the Page and then click “Page Management History” link in the left column. The history goes back to Nov. 1, 2019, and can be downloaded to your business history in Business Manager. The latest iteration of Facebook’s political ad policies. Facebook has once again updated its stance on political ads. A new control…

The state of retail media in 2020

Consumers everywhere now favor online marketplaces, not Google, when beginning a product search. Amazon recently overtook its rival when it comes to where shoppers start their customer journeys. This shift shows no signs of stopping. Where brands once sold to retailers via wholesale, they now compete for visibility on retail platforms. Success depends on both organic and paid advertising.With so much change afoot, what exactly is the state of retail media in 2020? To find out, Crealytics interviewed 100 executives from leading retail brand manufacturers in the U.S.Join Crealytics founder and CEO Andreas Reiffen and Search Engine Land’s Ginny Marvin as they discuss how leading retail brands can survive – and thrive – in the era of online marketplaces.Don’t miss this webinar! Register today for “The State of Retail Media: Learnings from 100 Retail Brand Executives,” presented by Crealytics.

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Social media 2020: The top features, formats and trends to get familiar with this year

Last year saw continued growth and innovation in social media opportunities for brands with new features, content formats and dynamic creative capabilities designed to bring brands closer to their customers. For social marketers, a successful strategy involves tapping into audiences in compelling ways that can grab attention in passing moments.Facebook and Snapchat launched new immersive formats, including augmented reality. Pinterest and Instagram ramped up shoppable post capabilities. Machine learning powers an ever-growing slate of platform functions. Here’s the rundown of top features and formats social marketers should explore in 2020.FacebookGroups. Over the last few years, Facebook has been pushing hard to beef up its community-driven Groups feature, opening it to brands and publishers in 2017 and with a suite of settings and tools specifically for Groups creators. By July 2018, Facebook rolled out Watch Party for all Groups, a video feature that allows multiple users to watch …

Are your acquisition efforts the root of your retention issue?

The issue of customer retention comes up in nearly every conversation with colleagues in a service business or software company. As companies aspire to transition to an ongoing customer relationship and recurring revenue model (versus traditional transactional relationships with customers), retaining high-value customers is more important than ever.After all, depending on what industry you’re in, acquiring a new customer can cost your company up to five times more than retaining an existing one. Moreover, increasing customer retention rates by just 5% can increase profits from 25 to 95%. These factors have helped to give rise to major investments in optimizing customer journeys and customer base marketing, as well as establishing new roles such as “customer success managers.” With so much at stake and so much focus on retention, why then, on average does the typical American business have a yearly churn rate of 15%? Why are so many companies losing customers?Based on my experience, a …

Group Nine launches ‘Sparkle Ads’ test for e-commerce brands on the Sparkle platform

Group Nine announced Friday it is launching Sparkle Ads, a custom, rich media, e-commerce ad product. The format builds on the capabilities of the Sparkle platform — a mobile-first publishing platform geared toward creating commerce experiences across retailer sites. Group Nine gained the Sparkle platform with the acquisition of POPSUGAR in October.Why we careSparkle Ads is the latest in a trend to ease mobile shopping and support vendor programs as marketers look for new ways to shorten the gap between product discovery and purchase. With Sparkle Ads, brands can create shoppable ads that feature the products they sell on Amazon and Walmart. Media companies, social and marketplace platforms have been rapidly developing shoppable media formats and on-platform checkout to attract commerce marketing budgets.Campbell’s and a global cleaning brand will be the first to test Sparkle Ads on POPSUGAR’s website. The company plans to make the ads available across other Group Nine’s other media b…

MarTech is different. Check out the agenda.

The MarTech Conference is for forward-thinking, senior-level marketers who are convinced that modern marketing is agile, customer-centric, decentralized, process-driven, people-powered… and technology-enabled.If your organization is moving from one in which marketing is assisted by martech to one where martech is absorbed in marketing, and if you agree that martech is marketing — this conference is for you.Join us April 15-17 in San Jose to push the limits of marketing execution, process, and people. The all-new agenda is live and ready for you to explore! You’ll unlock creative, vendor-agnostic solutions and actionable tactics for overcoming everyday marketing challenges, like…Structuring marketing teams and stacks to ensure organizational successBenchmarking multi-channel stacks to thrive in 2020 and beyondModernizing social media martech to unlock innovation opportunitiesFostering unified enterprise workflow to enable more efficient marketingLeveraging APIs to help meet customer ex…