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Showing posts from January 13, 2020
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Salesforce updates Commerce Cloud, rolls out Einstein AI dashboard, Order Management platform

Salesforce has updated its commerce APIs and added a Mulesoft Accelerator to its Commerce Cloud for faster integrations. It also announced a new dashboard to track performance for its Einstein AI-powered recommendation system and released a Salesforce Order Management solution for e-commerce teams on Monday.The announcements came during the kick-off for NRF 2020, the National Retail Foundation’s annual conference.New Einstein AI dashboard. The new dashboard within Cloud Commerce reporting shows how Einstein AI-powered product recommendations are performing within a company’s storefront platform.“Einstein AI dashboard provides near real-time metrics so merchandisers have actionable information the need across sites, storefront pages and custom date-ranges,” Salesforce said.Improvements to commerce APIs and Commerce Cloud. Salesforce’s updates to its commerce APIs and Commerce Cloud solution are designed to help shorten the production process for custom commerce apps built on Salesforce…

The three pillars behind every successful content strategy

As inbound marketing continues to be a dominant force, you’ve likely heard the phrase “content is king” more times than you can count. But getting the right message to the right person is not an easy task in a society that’s tangled in a web of digital content, and it requires a top-notch content strategy.A solid content strategy can help create meaningful, cohesive, engaging and sustainable content that attracts new customers and retains existing ones. Despite the importance that great content can have on your business, two of thebiggest challengesfor content marketers are knowing how to prioritize marketing efforts for one audience over another and communicating a content strategy effectively across teams so that everyone is on the same page.  Content marketing is different than your typical product marketing efforts as it includes digital materials that answer specific questions and provides customers with valuable tools and information they aren’t getting anywhere else. These incl…