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Showing posts from January 15, 2020
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LinkedIn Pages adds tools to help businesses connect with users in more personal and interactive ways

LinkedIn rolled out three new Page tools designed to make it easier for businesses to engage with their customers, prospects, and employees on Wednesday.Invite to Follow. To help businesses grow their communities and reach new audiences, Page Admins are now able to invite first-degree Profile connections to follow their LinkedIn Page. Page admins are limited to sending no more than 50 invites per day, and users have the option to opt-out of receiving invites altogether.Users can invite first-degree Profile connections to follow their LinkedIn Pages. LinkedIn Live Streaming. LinkedIn Live, which originally rolled out in beta last February, is now broadly available on Pages. The feature enables businesses to engage in two-way conversations on-screen and through comments with real-time participation through broadcast notifications. Over the next few weeks, LinkedIn said it will be rolling out a “stream targeting” feature that uses third-party tools (including Restream, Wirecast and Social…

3 questions to ask before committing to martech certifications and enablement programs

Despite a lingering stigma around professional certifications as “resume padding,” the evolutionary nature of martech means there’s an ongoing need for customer product enablement programs and vendor-sponsored certifications.From product-focused programs to platform-specific badges, and even professional marketing associations to distinguished universities, there are numerous continued education paths — particularly in martech — designed to help marketers enhance their careers at any stage.“Martech companies are leaping at the opportunity to educate their audiences in return for something truly value — a credential demonstrating a third party verifies their competency, said Mary Barba, content marketer and founder of Barba Digital. “Martech companies offer these credentials to build trust with their audiences, establish credibility and authority in their industries and snowball momentum for their businesses’ growth by prioritizing their customers’ success.”When evaluating options for …

The 2020 Martech Career Study: Please tell us more about your work

Is your job title fairly new? What martech tools do you use from day to day? Would you say you are more of an Operations Orchestrator, or an Analytics Architect? Or neither? These are the things we want to know about you.Please take our 2020 MarTech Career Study to help us get a better understanding of the roles shaping today’s marketing technology organizations. Conducted in partnership with MarTech Conference Chair Scott Brinker, the survey will only take five minutes of your time and will give us all more insight into the work we do as an industry.Once all the responses have been collected, we’ll be sure to share the results. It is an anonymous survey and includes 18 questions (plus three optional questions) covering topics like:Which department are you part of?What are your primary responsibilities?What martech tools do you use most often?When was the last time you were promoted?Please be sure to forward this quiz to your martech colleagues — the more responses we have, the more i…

Here’s how to modify your e-commerce campaign for B2B and B2C

While search engine optimization is still one of the most important disciplines to master, pay-per-click advertising is equally essential as a skill.No matter if a brand is looking to attract B2B or B2C prospects, PPC is one of the most effective means of achieving this goal. That said, there is a vast chasm that separates the tactics employed for optimizing each type of campaign.Understanding these differences, as well as the necessary PPC audience targeting strategies, is what will enable sellers to reach the right consumers.To help delineate the necessary knowledge around the differences in B2B and B2C advertisements, today, we will explore the disparities, similarities and relevant tactics for using PPC ads to connect with buyers on both ends of the spectrum.Targeting tacticsWhen initiating an advertising campaign, one of the primary considerations is how to reach the right consumers. After all, if a brand is selling homeowner’s insurance, targeting those in the 18-24 age bracket …

Convert a Google Document into an EPUB File

function _extends() { _extends = Object.assign || function (target) { for (var i = 1; i < arguments.length; i++) { var source = arguments[i]; for (var key in source) { if (Object.prototype.hasOwnProperty.call(source, key)) { target[key] = source[key]; } } } return target; }; return _extends.apply(this, arguments); } function _objectWithoutProperties(source, excluded) { if (source == null) return {}; var target = _objectWithoutPropertiesLoose(source, excluded); var key, i; if (Object.getOwnPropertySymbols) { var sourceSymbolKeys = Object.getOwnPropertySymbols(source); for (i = 0; i < sourceSymbolKeys.length; i++) { key = sourceSymbolKeys[i]; if (excluded.indexOf(key) >= 0) continue; if (!Object.prototype.propertyIsEnumerable.call(source, key)) continue; target[key] = source[key]; } } return target; } function _objectWithoutPropertiesLoose(source, excluded) { if (source == null) return {}; var target = {}; var sourceKeys = Object.keys(source); var key, i; for (i = 0; i < sou…

Up your email marketing game in 2020

Email optimization and deliverability go hand-in-hand when it comes to sending emails, and that’s why MarTech Today created the very first resource for marketing professionals that encompasses the elements of both. The Periodic Table of Email Optimization and Deliverability is a comprehensive resource designed to guide you through the different elements required to keep your emails out of the spam folder and in front of your subscribers.Explore this new resource with its architect, Jennifer Cannon, Senior Editor at MarTech Today, and April Mullen, Director of Strategic Insights at SparkPost, co-founder of Women of Email during this free webinar. They’ll be taking a look at some of the emerging elements and trends that brands and email marketers need to embrace in 2020, including:
What you need to know about BIMI (Brand Indicators for Messaging Identification)Artificial Intelligence vs Machine Learning for email marketersHow Voice Assistants will play into how email marketers develop em…

Google Chrome: Third-party cookies will be gone by 2022

Third-party cookies have been living on borrowed time, given their increasing rejection by the major browsers. And today Google announced support for third-party cookies in its Chrome browser would be phased out “within two years.”The company seeks to replace them with a browser-based mechanism as part of its “Privacy Sandbox” initiative. The Privacy Sandbox was introduced last August, following an earlier announcement at Google I/O. The initiative is arguably a response to increasing privacy pressure and partly a response to the rise of cookie-blocking by others.Balancing personalization and privacy. Google’s stated objective is to create “a secure environment for personalization that also protects user privacy.” Google says this requires “new approaches to ensure that ads continue to be relevant for users, but user data shared with websites and advertisers would be minimized by anonymously aggregating user information, and keeping much more user information on-device only.”The compa…