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Showing posts from January 24, 2020
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Systematically upgrade your existing content: Here’s how (and when) to do it

The beginning of a new year is an ideal time to build a new content strategy for your business. One of the easiest tactics to generate new traffic is also one of the most overlooked: Updating and expanding your old content.The benefits of content upgradesUnlike fine wine, the content on your site doesn’t necessarily age well, with some pieces degrading as time goes on. Creating new content is not always needed when you have a body of good content that can be made to work harder and deliver quick results with some refreshing.Upgrading existing content provides the following benefits:Provides a better user experience: Users read your content for information, but if yours is out of date, it’s not useful anymore. Ensuring your content is current and accurate is the single best thing you can do for your readers’ experience.Maintains URL authority: Every time you create a new page on your site, the new URL has zero authority. The URLs of older content have existing authority from any links …

12 Unique social media marketing methods that work wonders

It’s a fact. Today, every business needs a strong social media presence. No matter whether you run a small local shop or a multinational company, social media should be an essential part of your marketing strategy. Not only a social media platform helps you connect with your target audience, increase awareness about your brand, but it also boosts your leads and sales to a great extent.Since around 2.96 billion people use social media platforms worldwide, it’s no passing trend. According to Statista.com, by 2021, this number is going to reach 3.09 billion. So, if you’re not using this fantastic tool yet, you’re surely missing out on an incredible marketing opportunity.Source: HootsuiteUndoubtedly, social media is one of the ideal platforms to market your business. However, due to increased competition and the rise of social media algorithms, the entire landscape of social media has changed. If you really want to stay ahead of your competition, you need to look for unique social media m…

Unite your organization at MarTech

Successful modern marketing depends on maximizing the talents and capabilities of many individuals and departments: marketing ops, creative, IT, customer support, management, and more.But senior-level marketers like you say achieving cross-functional harmony can be tricky…“We speak different languages.”“We have different expectations.”“We have different definitions of the customer.”“We work on different time frames.”“We have competing priorities.”“Our systems, tools, and processes aren’t integrated.”Sound familiar?If you’re struggling to get everyone on the same page or feel out of sync with your colleagues, attend MarTech® April 15-17 in San Jose.Sharing the experience bonds teams with a common vocabulary, increased morale, and a singular vision of success. Register now and treat your crew to a graduate-level program loaded with tactical, practical sessions and invaluable community networking.Learn from experts innovating at the edge of martech-enabled marketing.Marketing leaders fro…

Why email marketing should work, and why it often doesn’t

Email marketing is the first and oldest online marketing strategy. Long before Mark Zuckerberg was even a twinkle in his parents’ eyes, businesses realized that email was a great way to turn contacts into customers.And, in the more than four decades since the first email marketing campaign, a lot has changed in the marketing world.Old marketing staples like billboards, radio spots or direct mail seem to be going the way of the dodo – or at least, that’s what many newer businesses seem to believe. Out with the old, and in with the new…and in the world of digital marketing, there’s always something new to try.So where does this leave email marketing? Since less than 50 percent of businesses are investing in email automation, it seems like most businesses don’t see it as a meaningful way to market their business. But are they right? Has email marketing had it’s run?There are a lot of reasons why email marketing has lost a lot of its appeal, but to determine whether or not email marketing…