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Showing posts from January 25, 2020
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Social shorts: TikTok opens new office in LA, Instagram removes IGTV button, Facebook deals with more lawsuit trouble

This collection of social media marketing and new hire announcements is a compilation of the past week’s briefs from our daily Marketing Land newsletter.Click here to subscribeand get more news like this delivered to your inbox every morning.TikTok opens new LA office, Twitter adds emoji reactions in DMsTikTok levels up with a new space. In a move that seems to signify its growing investment in the U.S. market, TikTok’s Los Angeles operations have officially moved into a new 120,000 sq. ft. office in Culver City, Variety reports. TikTok’s new space takes up five floors at 5800 Bristol Parkway in Culver City. According to the company, the office was designed from the ground up “to embody TikTok’s fun and joyful personality.” Before the new digs, TikTok’s LA-based team worked in a smaller office space in the same city. The video-sharing company now has more than 400 employees in offices across the U.S., including in Los Angeles, Silicon Valley, and New York – and that number is likely t…

Marketers are taking greater ownership over CX initiatives: Survey

Since 2017, there has been a significant increase in the number of marketers claiming “sole responsibility” over customer experience programs, according to Gartner’s 2019 CX Management Survey. Customer journey mapping, customer personas, voice of the customer programs, and user experience are all initiatives that have seen a shift in ownership, moving from “outside marketing” business units to the marketing department.As follow up to its 2017 CX report, Gartner surveyed 400 executives last year who were either CX leaders or supported CX programs. The survey respondents were from various departments, including IT, customer service, sales, stand-alone CX teams and marketing. Respondents from marketing departments were more likely than others to claim ownership for CX initiatives, according to the survey findings, with a sizeable jump in the number of marketers taking over voice of customer and customer persona initiatives in the last two years.CX: Who owns what?When looking at the four …

Applying agile to deliver better customer journeys

Settling into habits can be the beginning of a dangerous routine that will eventually set teams behind. The rapid evolution of more sophisticated marketing technology demands attention, but organizations lacking the agility (or the willingness) to adapt and adopt certain practices will fall behind their competition.It’s easy to develop professional habits  — it’s human nature — especially in day-to-day tasks and responsibilities. Being an agile marketer requires us to venture outside of our comfort zones to be successful, and an agile approach to managing customer data could transform your martech programs.An agile state of mindAgile marketing can give your team opportunities to find unique ways to work with customer data across your martech stack to orchestrate better customer journeys.“Agile marketing requires you to quickly switch gears, working a way that’s totally new and different and may require you doing work you’ve never done before in your life,” wrote MarTech Today contribu…