Skip to main content

Posts

Showing posts from January 28, 2020
Instapage

How emerging email innovation will impact marketers in 2020

During a recent webinar where I co-presented with Senior Editor Jennifer Cannon, I received several questions relating to innovations that will impact email marketers in 2020. I wanted to take this opportunity to answer some of them. Q: CCPA has officially gone into effect. Will the privacy climate in the U.S. continue to change?The California Consumer Privacy Act went into effect on Jan 1. The changes won’t end with California, though. Several other states and even the federal government have or are currently working on future legislation. This means that privacy is about to become much more complex in the United States.Rather than attempting to get away with the minimum viable option and repeating that process each time new privacy laws are enacted, brands should set the bar to a higher threshold. I’m a fan of Privacy by Design because it focuses on implementing the best practices across the board when it comes to how you handle consumer information. By going with a higher standard,…

Word of advice on exactly what to expect from SEO in 2020

Between 2010-2015 the SEO industry went from being seen as a shady backroom box of tricks to a leading and essential marketing channel, driven by data, trends and user behavior statistics.With ongoing changes Google kept SEO agencies, freelancers and internal teams on their toes by releasing update after update to hone and shape not only what they want search results to look like, but how they want us to act and work within them. This included the once-famed Penguin Update, aimed at webspam and link building practices, supposedly impacted around 0.1% of searches when originally launched, but went on to shape the importance of positive link building, utilization of tools and data and birthed job roles around SEO content strategy while strengthening the importance of content marketing.Long term with the development of RankBrain and (perceived) closer to real-time algorithm changes, more core updates on a regular basis and the journey through ‘Content is King’ to UX – SEO has become theo…

Pinterest debuts AR feature that lets users try on lipstick before buying

Pinterest has launched ‘Try On” – a new augmented reality (AR) feature that enables users to virtually try on various lipstick shades suited their complexion. Users can then save the Pin for later shopping, or buy through the retailer’s site.  Pinterest’s new Try On feature uses AR to let users view lipstick shades on themselves. How it works. The feature is powered by Lens, Pinterest’s proprietary visual search technology. Users can access the feature by searching “lipstick” or “lipstick shades” on Pinterest and selecting the “Try On” option, which opens the phone’s front-facing camera. From there, users can swipe through to try on up to 25 different lipstick shades. Once a user finds a shade they like, they can opt to save the Pin for later.Each shade has a brand associated with it so that users can “Shop the look” immediately. In saved Pins that use the Try On feature, users can go back to view the brand and make a purchase at any time. The initial rollout partners include beauty br…

Develop the content your target audience actually wants

In the ebb and flow of content marketing trend analyses comes the return of the “content fatigue” narrative. We’re told content marketing doesn’t work as well as it used to, that it’s redundant and that there’s too much of it.But as long as we have the Internet, content is going to be the playing field for our sport. So the question isn’t whether or not we should be doing content marketing, but rather how we can make our content marketing better. What tools, strategies and tactics can we deploy? How do we create compelling content that will provide real value for our audiences?We need to focus on making better content. Not less, not more—just better.In this issue of Agency Perspectives from SharpSpring, you’ll learn how to develop content your target audience actually wants and get tips on sharing and distributing content across relevant channels.Visit Digital Marketing Depot to download “Mission Possible: Quality Content Marketing.”The post Develop the content your target audience ac…

Byte, the successor to Vine, has officially launched – and it’s ready to compete with TikTok

Byte, the long-awaited follow-up to Vine, launched in a surprise announcement Friday evening. The app is available in the app store for iOS and Android devices, positioning itself as a 6-second “looping video app” from Vine co-founder Dom Hoffman.dear friends,

today we’re bringing back 6-second looping videos and a new community for people who love them.

it’s called byte and it’s both familiar and new. we hope it’ll resonate with people who feel something’s been missing. https://t.co/g5qOIdM8qG — byte (@byte_app) January 25, 2020 Background. Hofmann first declared in 2017 that he was building a successor to Vine – the viral video-sharing app that Twitter acquired in 2012 and discontinued in 2016. Originally dubbed V2, Byte underwent beta testing throughout 2019. Its launch was quietly made official last Friday in a post by Hoffman on the company’s online forum (shown below).How it works. It’s a familiar drill: users can shoot or upload 6-second videos that play on a loop. The app has a…