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Showing posts from January 29, 2020
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Marketers should be able to get more than 60% location opt-ins if they follow best practices

As CCPA, ITP and the forthcoming cookiepocalypse threaten the availability of third-party data for targeting and attribution, mobile-location tracking has emerged as a potential cookie alternative. But mobile operating system privacy controls and iPhone location alerts are starting to impact the availability of high-qualitylocation data.Location is also key tool for personalization. But in this new more privacy sensitive environment, getting consumers to share “always-on” background location or even opt-in to location sharing during app use have become bigger challenges for publishers and marketers.Consumers are ambivalent about location-data sharing. While the evidence shows the public has historically been ambivalent about location sharing, new survey data reflect increasing sophistication and sensitivity about context and use cases.The first survey of more than 1,300 U.S. adults, conducted by contextual marketing platform Herow, found that the public was roughly equally divided int…

What is Kubernetes? An explainer for marketers

Chicory, a data platform that enables shoppable recipes, needed to rebuild its technology infrastructure. Because the company relies heavily on being able to access and utilize data in near real-time — analyzing millions of interactions on a daily basis with recipes, ingredients and food brands — it needed a solution that was fast, easy to deploy and could scale across all of its departments.“We needed to create a solution that could process billions of data points close to real-time and that was easier to maintain for our team,” said Chicory’s Director of Engineering Asaf Klibansky, “We were dealing with issues that were mostly related to our infrastructure. It was clear that containerization would be a great solution to our problems as it is faster and lighter to deploy, scales easily and generally provides a smoother experience with few issues.”The company had already implemented a Kubernetes containerization system for other smaller services, and at the time, was in the market for…

What Apple’s strong iPhone 11 sales mean for marketers

Apple just reported its best quarter ever, with $91.8 billion in top-line revenue and $22 billion in profit. Hardware sales reached $79.1 billion and Services came in at $12.7 billion. Wall Street analysts had expected revenues to be just over $88 billion in the company’s first fiscal quarter of 2020, which ended December 28.iPhone sales $56 billion. While Mac and iPad sales were off, wearables and iPhone 11 sales were up. Indeed, Apple sold nearly $56 billion worth of iPhones over the holiday quarter. Apple also reported the company’s “active installed base of devices [is now] over 1.5 billion.”Mobile Safari 53, Chrome 39. Not part of the earnings release and discussion, but perhaps of greatest relevance to marketers, is Apple’s U.S. browser market share. As long as iPhone sales are growing, so will Safari’s share. According to StatCounter data, the Safari browser’s overall market share is 37% to Chrome’s 48%. But when mobile is isolated the numbers are reversed.Safari controls 53% o…

Free Search Marketing Expo passes are here!

Can you imagine a better investment than learning actionable tactics from search marketing experts, discovering time-saving tools, and growing your professional network — all for free?Attend Search Marketing Expo with a free Expo+ pass — February 19-20 in San Jose — and join hundreds of like-minded marketers for a rich, value-packed experience:Get expert answers to your specific questions. Want a live account audit? Landing page assessment? Advice on your SEO strategy? Workaround for an analytics issue? The SMX Clinics have you covered. No presentations. No PowerPoints. It’s 100% Q&A with the experts you trust. Raise your hand, take the mic, and ask away.Find solutions that boost ROI. Efficiently evaluate market-leading vendors including LongtailUX, PageOnePower, and Bruce Clay Inc. in the Expo Hall. Discovering the right tool for your needs and budget has never been easier.Learn directly from search marketing specialists. Boost clicks and conversions, thrive in a zero-click world…