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Showing posts from January 30, 2020
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GoDaddy buys content creation app Over, plans to integrate features into its product suite

GoDaddy announced on Wednesday it had acquired Over, a mobile app designed for SMBs and entrepreneurs that allows them to quickly create content for social media platforms, email and websites. The app’s capabilities will be integrated into GoDaddy’s Website + Marketing platform in the near future, according to a company spokesperson.The app will also continue to offered as a standalone app, available via Apple’s App Store and Google Play, and the team will continue to develop new features for it.Why we careThe Over app has gained popularity as an easy-to-use content creation tool — it has more than a million monthly active users with 220,000 projects created daily by SMBs. GoDaddy’s move to integrate the app’s features into the Website + Marketing product suite will expand GoDaddy’s capabilities. Depending on how GoDaddy integrates Over’s tech into its platform, “non-designers” most likely will be able to create content that can be used on their GoDaddy-built website, as well as their…

Brands are neglecting transactional emails, leading to deliverability issues and lost customers

Transactional and triggered emails (e.g., ‘welcome emails’) are on the rise, but senders are not investing enough in the technology behind them to maintain consistent deliverability, engagement and quality, according to findings from SparkPost’s 2020 Benchmark Report.Transactional emails are a critical element of the customer experience. Whether it’s a confirmation email with a receipt, a ticket to an event or an order update, it is imperative that the email is sent to and received by the customer. Consistently delivering transactional emails is key to establishing trust with customers and maintaining the integrity of your brand.For marketers, neglecting these types of emails could lead to long-term deliverability issues, including poor sender reputation, and tarnished relationships with customers.Transactional emails make — or break — the customer journeyMany brands and email marketers recognize the value of transactional emails and their positive impact on the customer journey. But …

Going international with SEO: How to make your WordPress site globally friendly

International expansion is an expected ambition for progressive websites. The online nature of this global reach means that the uncertainties, legal dangers, and cultural hazards are minimized. The world is at your fingertips, and the costs in reaching it successfully are minimal. The rationale for reaching out to a new audience, readership, viewership or listenership, maybe one of opportunity, exciting new prospects, high growth potential, or to escape a domestic audience that has become too saturated or competitive.With only some limitations, the internet is a global phenomenon that effectively ties us all together with invisible strings. Send a Tweet from Prague and reply to it in Illinois. Publish an ebook in Seattle and share it with your friends in Beirut. There are practically no boundaries when it comes to sharing content online.When it comes to your WordPress website, the one you’ve dedicated time, money and energy building, I expect that you will want it to possess the maxim…

The perils of tricking Google’s algorithm

Let’s admit it, all of us are trying our best to please search engines (SE) and cracking Google’s algorithm. After all, who doesn’t want some extra visibility and revenue?Naturally, billions of websites are adopting innovative practices to gain Google’s attention and approval. In order to rank high on the SERP, businesses should comply with the Google updates that are introduced on a regular basis. But this, in no way, means finding loopholes in these search engine algorithms or adopting strategies to trick them. In fact, businesses employing such empty SEO tricks have to face the music later. Many firms already have experienced Google’s wrath in the past.Google has been regularly introducing algorithm updates to improve the quality of its search results. But it also penalizes sites that employ unethical or outdated practices to rank higher. This can adversely impact a brand’s reputation and bottom line. Ideally, these updates should be used as a guide for improving a site’s UX, ranki…

Choosing a marketing automation platform

The proliferation of digital channels and devices can make it difficult for B2B marketers to accurately target prospects with the right messages, on the right devices, at the right times. Faced with these challenging market dynamics and increasing ROI pressure, B2B marketers at companies of all sizes can gain benefits from a marketing automation platform.MarTech Today’s “B2B Marketing Automation Platforms: A Marketer’s Guide” examines the market for B2B marketing automation software platforms and the considerations involved in implementing this software in your business. This 48-page report is your source for the latest trends, opportunities and challenges facing the market for B2B marketing automation software tools as seen by industry leaders, vendors and their customers.If you are a marketer looking to adopt a marketing automation software platform, this report will help you through the decision-making process. Visit Digital Marketing Depot to download your copy.The post Choosing a…

Is your marketing department the ‘useful idiot’ of your business?

As an email strategist and fractional CMO, I’m always amazed – and not in a good way – when I start working with a company on its business and discover massive holes in the data.It reminds me of that old quote, attributed to John Wanamaker of department store fame: “Half of the money I spend on advertising is wasted. I just don’t know which half.”On an episode of Showtime’s “Homeland,” one character called another a “useful idiot” (seventh season, ninth episode if you’re interested) as a reference to an outside influence supporting a cause that ran counter to the character’s own interest. It reminded me of some companies I’ve seen.Two kinds of data attitudesWhen it comes to data, companies get split into two buckets.The first is a company actively trying to get connections to all its data to understand where its money is going and where it’s coming from. This quest is a high priority within the organization, prioritized at the same level as production innovation or company growth.In t…