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Showing posts from February 8, 2020

A Better Way to Embed PDF Documents in Web Pages

How do you embed a PDF document into your website for inline viewing? One popular option is that you upload the PDF file to an online storage service, something like Google Drive or Microsoft’s OneDrive, make the file public and then copy-paste the IFRAME code provided by these services to quickly embed the document in any website.Here’s a sample PDF embed code for Google Drive that works across all browsers.<iframeframeborder="0"scrolling="no"width="640"height="480"src="<<FILE_ID>>/preview"></iframe> This is the most common method for embedding PDFs - it is simple, it just works but the downside is that you have no control over how the PDF files are presented in your web pages.If you prefer to offer a more customized and immersive reading experience for PDFs in your website, check out the new Adobe View SDK. This is part of the Adobe Document Cloud platform but doesn’t cost a penn…

Social Shorts: Facebook introduces a new Messenger API for businesses, Instagram passwords exposed by social startup

This collection of social media marketing and new hire announcements is a compilation of the past week’s briefs from our daily Marketing Land newsletter. Click here to subscribe and get more news like this delivered to your inbox every morning.Instagram password leak. Social Captain, a social tech startup aimed at helping users boost Instagram followers, experienced a data breach resulting in thousands of Instagram passwords being made visible in plain text. TechCrunch reported that any user who linked their Instagram account to the platform could view the page source code on their Social Captain profile, displaying their Instagram username and password in unencrypted text. What’s worse – a website bug allowed anyone to access any Social Captain user’s profile without having to log in by simply entering a user’s account ID into the web address, which granted access to their Instagram login credentials. Social Captain confirmed to TechCrunch it had fixed the vulnerability by preventing…

Danny Sullivan to keynote SMX Advanced 2020

We’re thrilled to announce that Danny Sullivan — yes, the Danny Sullivan — will be keynoting SMX Advanced 2020!This will be Danny’s first time returning to the SMX stage since joining Google in October 2017.In his keynote, Danny will share details about his transition from writing about Google to working at Google as Public Liason for Search. His current role is all about helping the public better understand Google search — and helping Google better hear and incorporate public feedback. This through-the-looking-glass presentation will offer an invaluable glimpse into the search engine’s inner-workings from the man who knows it best.Danny then will join Search Engine Land Contributing Editor, Barry Schwartz, for a fireside chat and open Q&A. Don’t miss this rare (and awesome) opportunity!More details will be announced in the coming weeks. Stay tuned!The post Danny Sullivan to keynote SMX Advanced 2020 appeared first on Marketing Land.

via Marketing Land

Pinterest Shopping ads gain momentum as company revenues top $1 billion in 2019

Pinterest revenues reached $400 million for the fourth quarter of 2019, growing 46% year-over-year and exceeding analysts’ forecast of $371.2 million, the company reported Friday. Annual revenue surpassed $1 billion, to reach $1.14 billion – an increase of 51% over 2018.Audience growth. Global monthly active users (MAUs) grew 26% year-over-year reaching 335 million, up from 332 million in 2018. In its U.S. market, MAUs increased 8% to 88 million, up from 87 million from the previous year.International growth. The fourth quarter closed out an impressive year for Pinterest on the global front, with the company expanding into 21 new international advertising markets, according to Pinterest’s CFO Todd Morgenfeld. Revenues from those markets grew from 6% to 13% of total revenue for the fourth quarter – a result of the platform’s increased focus on ad solutions for global advertisers, the company said.Measurement and Shopping ads. Pinterest CEO Ben Silbermann indicated that the platform’s 2…