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Showing posts from February 12, 2020
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Soapbox: Does the demise of third-party cookies mean we’re back to the future?

The ad tech ecosystem is all atwitter over Google’s decision to eliminate third-party cookies from Chrome.It’s bad news for those who monetize ads on sites with content of questionable value, often authored by automation. It’s also bad news for the ad tech industry that has taken 40% off the top by facilitating buying on those sites.Oh, and it’s also bad news for agencies that will find media buying in a cookie-less world more costly less efficient. Who knows? Maybe buying media will become a creative profession again.The winners? Brands and publishers.Brands win because they’ll know their messages are appearing on sites publishing brand-friendly editorial and attracting quality audiences. They’ll spend more time being creative and less trying to verify that people actually engaged with their messaging.Content publishers that invest in quality editorial in a brand-safe environment will also win in attracting loyal and engaged readers. Programmatic buying of inventory through marketpla…

LinkedIn Sales Navigator adds features to streamline workflows

LinkedIn rolled out several new features for Sales Navigator on Wednesday to make it easier to add leads from the sales prospecting platform to Salesforce, share content within a Sales Navigator account, get alerts when a company account shows signs of growth and more.New process for adding leads to Salesforce. Sales Navigator users can now add contacts to their Salesforce accounts without having to switch between the two platforms. With a “click-of-a-button,” users that have Sales Navigator connected to their Salesforce account will be able to enter publicly available lead information into Salesforce — and soon Microsoft Dynamics 365 for Sales — without leaving the Sales Navigator platform. Any duplicate contacts already in your Salesforce CRM will be scrubbed to avoid multiple entries for the same lead.Sales Navigator now lets you easily add leads to your CRM. Company growth alerts. There is a new alert in Sales Navigator that notifies you if a company on your saved accounts list has…

Case Study: How BDCenter transformed a reputation from 48% negative on Google to neutral

One can easily translate sign reputation management to income management. Your public image directly affects sales, career and financial well-being in any field – whether searching for an investor, overcoming the negativity spread by your rivals, a change of field, or creation of a new public persona.But what should you do if there are already lots of negative things written about you on the Internet? In this post, we’ll use one of our actual cases as an example to show how we changed a client’s reputation from 48% negative to neutral.DisclaimerThis article has been created by BDCenter Digital. We sign an NDA with all our customers. Therefore, all the data that could infringe on the client’s confidentiality have been changed. This doesn’t affect the mechanism of reputation management in any way.The objectiveOur assignment was to make sure that searching for our client’s name on Google in the US would yield zero negative content on the first two SERPs.When the client asked us for assis…

Customers want more text-based customer support options from brands

When asked about customer support preferences, 72% of consumers age 18 to 64 said having the ability to text with a live agent in real-time would improve their overall customer service experience. The question was part of a survey conducted by the customer experience platform UJET polling 500 U.S. consumers on customer support experiences. The survey revealed people want more text-based customer service channels — and that most rank “human interactions” above technology-enabled experiences.SMS, email, in-app messaging and chat outrank live video support. After text-based support, email and in-app messaging were the runners up with 70% of respondents saying either option would improve their customer support experiences.The email support option was more specific than simply offering a customer support email address: “Email support with a question or an issue description and receipt of a reply with a solution.”The least popular communication option was live video chat with an agent, with…

7 mistakes to avoid when optimizing your Instagram account for SEO

Obviously, you work hard to make your website climb to the top of the search engine rankings. But not many entrepreneurs and marketers know that optimization techniques are useful beyond Google, Bing and other search engines.SEO is also applicable to social media platforms, where it can aid in promoting an account, gaining new followers, boosting engagement rate, and enhancing sales. Instagram is perfect for optimization because it works like a small search engine so SEO is valid there as well.Instagram ranks well-optimized pages higher and this attracts more active followers, drives engagement and improves page trust score. In turn, all this leads to an even higher ranking.Though SEO for Instagram pages may seem easy to do, many marketers and business owners make several common mistakes when optimizing a profile. Below, we’ll talk about these missteps in detail and learn how to avoid them in upcoming campaigns.1. Your Instagram page is not cohesive
One of the unwritten rules of Insta…

How to Generate a Report of Bounced Email Addresses in Gmail

Some email messages you have sent through your Gmail account may not get delivered at all. There could be a problem with the recipient’s email address, like a typo, their mailbox could be full or maybe the mail server could be specifically blocking your emails due to the content of the message.When an email message sent via Gmail is bounced or rejected, you get an automated bounce-back notice from mailer-daemon@gmail.com and it will always contain the exact reason for the delivery failure along with the SMTP error code. For instance, an error code 550 indicates that the email address doesn’t exist while a 554 indicates that your email was classified as spam by the recipient’s mail server.How to Get a List of Email Addresses that BouncedIt is important to keep track of your bounced messages and remove all undelivered email addresses from your future mailings as they may affect your sending reputation.Mail Merge for Gmail keeps track of all your bounced messages in Gmail but if you are …

Bridge the Gap between Marketing and CX (without buying more technology)

How do you create omnichannel experiences that align best with your audience to meet them where they actually are, not where you intend for them to be? And how do you, as a marketer, keep pace with your organization’s growing volume of consumer data touchpoints and increasingly complex martech stack?Join our journey orchestration and CX experts as they explain how to get your data systems talking to each other, so you can provide the type of seamless experiences that customers expect. You’ll hear how real-time decisioning engines are key to helping your organization interconnect data and communicate more effectively with customers.Don’t miss this webinar! Register today for “Bridge the Gap between Marketing and CX (Without Buying More Technology),” presented by Kitewheel.

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Marketing execs expect data privacy investments to rise in 2020

American consumers are taking the privacy of their personal information more seriously — and marketers are planning to invest more protecting user data in the coming year, new research shows. The majority of marketing executives (71%) surveyed in the same study expect their company investments in data privacy to increase this year.Eighty-four percent of consumers have declined to do business with companies that required too much personal information, according to the study by customer engagement platform Braze. Three out of five consumers surveyed said they have deleted apps from their phones due to privacy concerns.Why we careWith GDPR and now CCPA, there are real legal and financial incentives for companies to prioritize data privacy. Nearly all marketing executives (94%) included in the study agree that data privacy is imperative. Beyond the legal ramifications, though, marketers see business advantages to proactively enforcing stricter data privacy policies — even before they beco…

FTC looking at ‘hundreds’ of acquisitions by big tech for anticompetitive behavior

The U.S. Federal Trade Commission (FTC) announced that it’s taking a closer look at hundreds of acquisitions made by Google, Apple, Amazon, Facebook and Microsoft over the past decade. It wants to see if any of those, some of them very small, were “potentially anticompetitive acquisitions of nascent or potential competitors.”Were such a review conducted today, Facebook’s acquisition of Instagram or WhatsApp, for example, might have been disallowed under the theory that were “nascent competitors.”Under the radar acquisitions. Generally, when M&A activity meets certain monetary thresholds or other requirements, the companies involved are required to file what are known informally as pre-merger notification reports with the FTC. They tell regulators of the intent to acquire or merge, which triggers an antitrust review.However, many smaller or less significant acquisitions fall outside of the scope these reporting rules under the Hart-Scott-Rodino (HSR) Act. They are thus exempted fro…