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Showing posts from February 18, 2020

Six must-know international SEO tips to expand your businesses

The start of international expansion is an incredible milestone for any business, and gearing up to take your venture around the world will be one of the most exciting moments of your career. But just because your business is thriving at home doesn’t mean that it will be a success abroad. To achieve that, you’ll need to give attention to your international SEO strategy.Achieving online visibility on an international scale can be tricky, particularly when you factor in differences in language, culture, and search habits. It’s not a cookie-cutter approach where one size fits all across all regions. However, you’ll be more than ready to tackle the challenges of international SEO once you’ve followed these six must-know tips, and should soon see your business soaring in search rankings across the globe.1. Pick an effective domain strategyA .com TLD is usually considered the cream of the crop when it comes to domains and the authority afforded to them by search engines. But this can be far…

Why out-of-home may be the ultimate location-based (digital) marketing medium

Among traditional media, out-of-home (OOH) is the only channel growing while TV, radio, newspapers, magazines and directories are all contracting. And digital OOH, especially programmatic, is growing much more rapidly. The combined sector this year will exceed $8 billion in ad spending, according to the Outdoor Advertising Association of America.In many ways, OOH is the perfect hybrid medium for this fraught media moment. It combines the high-impact creative associated with TV, with the advanced audience targeting and attribution capabilities of digital marketing. The latter have come about through a partnership with mobile devices and location data.Proving OOH ROI with location dataAs one example, Vistar Media, which operates a digital OOH programmatic network, has partnered with Foursquare for audience insights and foot traffic measurement. This enables brands to track the impact of digital OOH ad exposures on incremental foot traffic and store visitation. Other networks, including …

Post-holiday analysis: connected TV becomes performance TV

The dust has settled on another holiday shopping season, and now it’s time to evaluate and analyze what went right for advertisers. As usual, brands and agencies turned to the tried and true ad channels — paid search, display, social, native, the list goes on — to (hopefully) drive as many shoppers to convert as possible. This year, however, there was a new entry to the list — Connected TV (CTV). Or as we’ve come to call it based on its ad performance, Performance TV.SteelHouse has been launching and optimizing campaigns across CTV for years now, and during that time we’ve learned quite a bit about what the fastest-growing ad segment is capable of. While the market tends to see CTV as an extension of traditional television and treats it as such (AKA a great tool for brand marketing), we’ve discovered that CTV is at its best when it’s being used as a direct response marketing channel.Hundreds of advertisers leveraged SteelHouse Performance TV this past holiday shopping season to drive …

60-Minute Masterclass: Google Ads & Phone Call Conversions

Google Ads generates billions of phone calls to businesses every week. While these calls can be your most valuable leads and conversions, they are often the most difficult to optimize. But they don’t have to be.Make 2020 the year you take control of your call channel. Join phone call conversion experts from Google and DialogTech for a crash course in the latest and most advanced strategies to drive more revenue-generating calls from Google Ads at a lower CPL. Don’t miss this webinar! Register today for “60-Minute Masterclass: Google Ads & Phone Call Conversions,” presented by DialogTech.

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