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Showing posts from February 26, 2020

How blockchain will dominate the digital advertising industry in 2020

Every day we read data breach scandals by ad tech vendors. We are getting tracked every day with hidden cookies, and permissions we give unconsciously. According to Juniper research, advertising losses were to reach $42 billion in 2019 and were predicted to be driven to reach $100 billion by 2023. Blockchain came into action to provide transparency while serving ads and paying for the real human interactions on the ads, not automated traffic. Blockchain is emerging into the technology market these days and transforming the way we have been doing the online transactions lately. This technology is not only limited to the finance market, but it is also impacting the advertising and marketing industry too. In this article, you’ll learn how blockchain is going to impact the digital advertising supply chain in the year 2020. People generally associate blockchain with bitcoin, a well-known cryptocurrency market but it’s not the same. Bitcoin is the name of a cryptocurrency developed thro

Health network shows that yes, personalization is a thing — and it works

Indiana-based nonprofit healthcare system Community Health Network (CHN) is leveraging personalization to improve patient experience and communication. That’s saying something considering the strict limits it faces regarding patient privacy thanks to HIPAA regulations. “We pride ourselves on offering convenient access to healthcare services where and when patients need them — in hospitals, health pavilions and doctor’s offices, as well as workplaces, schools and homes,” said Debbie Kenemer, executive director of digital marketing at Community Health Network. “Our digital properties have to be equally focused on our patients and their needs.”  Community Health Network is the largest Indiana network of primary care physicians, managing over 200 sites of care and affiliates throughout Central Indiana. The network’s continuum of care also integrates hundreds of physicians, specialty and acute care hospitals, surgery centers, home care services, behavioral health and employer health serv

The 5 best digital marketing courses for your digital success this year

Modern-day digital marketers are expected to be skilled in a variety of areas, including analytics, copywriting, creative direction, sales, digital media, and more. But unless you’re ready to spend a significant amount of time and money by investing in a college degree, you need a faster, more effective way to stay relevant in a changing market. Different Ways to Learn Digital Marketing 1. Enrolling in professional digital marketing courses One of the best ways to learn digital marketing is to sign up for digital marketing online courses. Industry professionals often lead these online courses, which include teaching students vital digital marketing skills with practical assignments and hands-on projects. If you really want to stand out from your peers in this industry, earning your digital marketing certification online will help considerably. Simplilearn’s digital marketing specialist program offers practical courses to prepare students for the digital marketing world, which c

SMX Advanced registration is open!

Exciting news: Registration is open for Search Engine Land’s SMX Advanced ! Join us June 8-10 in Seattle for master-level, tactic-rich search marketing training that skips the basics, leaves no stone unturned, and equips you with the knowledge you need to advance your campaigns and career. The agenda will be posted soon — for now, here are some highlights to get you excited: Keynote alert: Welcome back, Danny Sullivan! This through-the-looking-glass keynote will offer an invaluable glimpse into Google’s inner-workings and feature a fireside chat with Search Engine Land’s Barry Schwartz. All-new: SEO for Developers Track. In addition to the elite SEO and SEM training SMX Advanced is known for, you’ll access a new, two-day track focused on using code libraries and architecture models to develop applications that improve SEO. Learn more here ! The 2020 Search Engine Land Awards. Celebrate the achievements of your search marketing peers at the 6th annual Search Engine Land Award

Digital asset management platforms: What are they good for?

Any good marketing team is awash marketing collateral, blog copy, images, audio files and videos. In fact, the glut of materials produced these days has made digital asset management platforms a particularly important piece of martech for enterprise (and SMB) stack. That’s because digital asset management can play a vital role in your marketing organization, unifying online and offline marketing channels and leading to more efficient marketing resource allocation. As our report, Enterprise Digital Asset Management Platforms: A Marketer’s Guide , shows, the specific benefits of using a digital asset management platform include – but are not limited to – the following: • Improved communication between in-house and freelance/contract workers. Some of the DAM vendors profiled in this report offer specially designed interfaces for external creatives to submit their content and collaborate on needed changes and required versioning. Content in the creation/approval process remains access

Verint Systems adds Adobe integration

Customer engagement platform Verint Systems will expand its existing partnership with Adobe to allow Verint customers to combine their experience data from Verint Experience Cloud with data from the Adobe Experience Platform. Joining this data together will give marketers more streamlined access to customer insights, which are a critical element to delivering better customer engagements. The partnership will enable companies to identify, analyze and act on “experience drivers” that are critical to meeting and anticipating customer needs, according to Brian Koma, Verint’s vice president of experience management, partnerships and alliance. Why we care The partnership is just another example of marketers trying to get a unified understanding of their customers to improve their omnichannel marketing. Integrations like these will be a differentiator for brands striving to become more customer-focused and for marketers taking on more ownership of the customer experience initiatives . Mo