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Showing posts from February 27, 2020
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Why e-commerce companies need to build shipping costs into prices

Working the cost of shipping into listing prices on e-commerce sites is becoming more common as free shipping grows in popularity.Whether you work shipping into listing costs or add them separately at the end of the order, the end cost will be the same. So, why choose to make your listing prices appear higher on your site?Research from Clutch shows that customers strongly prefer to invest in e-commerce products if the vendor offers free shipping. One way to offer free shipping without incurring unnecessary expenses is to include the cost of shipping in the listing price.This article will examine three major benefits of building the cost of shipping into the prices on your e-commerce site: managing expectations of consumers, avoiding buyer reluctance and increasing revenue to your company.Customers expect free shipping Providing your customers with free shipping options will increase your company’s ability to align with their expectations for fulfillment.Almost two decades ago, Amazon …

Consumers like their digital commerce to be mobile, social and personal — with a side of Amazon

Three big themes emerge from Episerver’s Reimagining Commerce 2020 report: mobile, social and personalization. The study is based on a survey of more than 4,000 consumers across five key international markets: U.S., U.K., Australia, Germany and Sweden.Related:Get the Periodic Table of Digital Commerce MarketingMobile primary for all but Boomers. While there’s evidence that mobile search has stabilized and perhaps even retrenched in specific categories, the Episerver report is bullish on mobile. It found that smartphones are preferred by all audiences except Baby Boomers as the default or favored platform for online shopping:25% of consumers use smartphones to research or shop online multiple times per week; 18% use them to complete a transaction multiple times per week –- 2% higher than in 2019Smartphones lead all other device categories as the “default” for online product research and shopping: 58% of Millennials prefer smartphones; 49% of Gen ZYet only 18% of Baby Boomers prefer sma…

Is SEO dead in 2020?

The death of SEO is a topic that’s been batted around for years but is 2020 the year SEO, an industry with a history dating back more than 25 years, finally kicks the bucket?TikTok, digital PR, voice search – new terms have been coined and new social networks have popped up in the past few years. As industry experts take a look back over the past year and forecast trends for the coming year, the inevitable question comes up time and time again: “Is SEO dead this year?”The answer, of course, is no. SEO is not dead.If you’re a business reading this article because you’re wondering whether to invest your hard-earned cash in SEO, is it still a viable marketing strategy for 2020, or whether to spend it more wisely elsewhere, read on.Why do people say SEO is dead?So if SEO is as wildly successful as we’re proclaiming, then why do people claim SEO dead?Put yourself into the shoes of a site owner whose whole experience of SEO is those shady emails that manage to avoid your inbox’s spam filter…

MonsterInsights Review – Features, Pricing & Is It Really Worth it?

Have you heard of the MonsterInsights plugin? If not, grab a cup of coffee, as you are going to learn about the most popular Google Analytics WordPress plugin. I have been using MonsterInsights for more than two years, and earlier I thought it was just another Google Analytics plugin that let you integrate WordPress with […]MonsterInsights Review – Features, Pricing & Is It Really Worth it? is a post from ShoutMeLoud - Shouters Who Inspires

from ShoutMeLoud

The benefits of using marketing automation

The proliferation of digital channels and devices has made it more difficult for B2B marketers to accurately target prospects with the right messages, on the right devices, at the right times. Prospects are managing more of the buying process themselves, creating decision short lists by researching brand websites and social channels without ever speaking to a sales rep.Faced with these challenging market dynamics and increasing ROI pressure, B2B marketers at companies of all sizes can gain these benefits from a marketing automation platform:Increased marketing efficiency. Automate time-consuming, manual tasks.Enhanced ability to generate more and better qualified leads. Combine multiple criteria with a lead scoring system to generate and identify sales-qualified leads.A multichannel view of prospect behavior. Integrate multiple channels and devices to create more comprehensive prospect profiles.Better alignment of sales and marketing goals. By working cooperatively to set scoring para…

Uber’s new digital OOH unit brings location-targeted ads to car-top screens

It was inevitable that Uber would get into advertising. Now it has to as the company faces increasing pressure to be profitable. Yesterday, Adweek first reported that the ride-sharing platform had partnered with Adomni to create Uber OOH and bring digital screens to its drivers in three cities: Atlanta, Dallas, and Phoenix.Competition heating up. An initial trial will run through April. After that, the program will likely expand to more cities. It’s elective for drivers; since they’re not “employees” (according to Uberall) the company can’t compel its drivers to participate. Instead, there’s a financial sign-up incentive and drivers who log more than 20 hours per week will be eligible for additional fees. However, drivers don’t receive a cut of ad revenue.Many Uber drivers also drive for Lyft, which just acquired Halo Cars, a relatively small “taxi-top” ads startup. Firefly also competes in this space, promising Uber and Lyft drivers more income in exchange for mounting digital screen…

Salesforce to buy Vlocity for $1.3 billion

Salesforce reported revenues of $4.85 billion for the fourth quarter of its fiscal year 2020 (which ended Jan. 31) – marking an increase of 35% YoY. The company also quietly dropped a $1.3 billion acquisition bomb in its earnings release.Why we careSalesforce announced its agreement to buy CRM software provider Vlocity for $1.33 billion. Vlocity builds software on top of Salesforce that is customized for verticals such as insurance, media and entertainment and communications. Salesforce said the acquisition of Vlocity will help “open up new industry capabilities built on the Salesforce platform.”“Our deep expertise in vertical industries enables organizations to digitally transform,” said Vlocity CEO and founder David Schmaier, “while delivering seamless, industry-specific processes and data models across any channel, helping to increase sales, service and marketing agility, operational efficiency, digital adoption and simplicity. ”The acquisition is expected to close during the secon…

Marketo release notes: Microsoft Dynamics CRM integration updates, enhanced API Calls

Marketo’s February 2020 release notes highlight several key feature updates to its account-based marketing (ABM) tools and Core Marketo Engage platform that will impact marketing and sales users. The majority of the core feature updates are the result of enhancements made to Marketo’s API Calls capability as part of its efforts to improve platform stability and integrations. Marketo also shared plans for the launch of the Marketo Success Center next quarter to support customer enablement efforts.Why we careMarketo’s updates to Success Center — an in-product tool to improve user adoption and engagement with this platform — now enable marketers to search and find product documentation and connect with the platform’s Community. How-to guides, use cases and product best practices are also planned. Access to the Success Center is planned to roll out to North America later this quarter.The updated Microsoft Dynamics CRM integration lets users sync leads and contacts between Marketo Engage a…