Social shorts: Shopify joins Facebook’s Libra, Snapchat’s advanced AR capabilities, TikTok tests bio URLs
This collection of social media marketing and new hire announcements is a compilation of the past week’s briefs from our daily Marketing Land newsletter.Click here to subscribeand get more news like this delivered to your inbox every morning.Facebook offers best practices for designing Messenger Experiences In a few weeks, Facebook will be rolling out updates to Messenger designed to improve the messaging experience between people and businesses. The company listed five best practices that businesses should consider when building Messaging Experiences:
Respond quickly and set customer expectations on response times.Make it short and sweet. Communicate your key points succinctly and early on in your message.Leverage Messenger features – like Message tags, one-time notifications, and sponsored messages – to send high-value messages outside the 24-hour standard messaging window. Ensure your messages clearly communicate customer value – especially notifications sent outside the standard me…
Respond quickly and set customer expectations on response times.Make it short and sweet. Communicate your key points succinctly and early on in your message.Leverage Messenger features – like Message tags, one-time notifications, and sponsored messages – to send high-value messages outside the 24-hour standard messaging window. Ensure your messages clearly communicate customer value – especially notifications sent outside the standard me…