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Showing posts from March 2, 2020
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TikTok, the internet’s shiny new toy

I have a dog; other than my girlfriend, my dog is the love of my life. Problem is, my dog gets distracted super easy. Throw something shiny or squeaky down the hall and my dog is lost for hours.Marketers and e-commerce pros can be like distracted dogs. Every year or two the shiny new toy comes out and everyone gets distracted. People forget about ROI, forget about real value, forget about what works and all of a sudden, some magical new platform will cure their problem.TikTok is the internet’s new shiny toy, offering all kinds of new options…that we kind of already have. Granted, kids are using TikTok because kids love dynamic video, but problems abound, especially when it comes to monetizing TikTok in any sort of substantial way.TikTok gives credits. Like a drug dealer who gives you a taste to get you hooked, TikTok offers users promotional codes so that $1,000 in advertising gets you $2,000. However, these numbers are suspect. Again, it’s all about the ROI. What will $1,000 or even …

Amazon search ads: How to advertise on Amazon — profitably

The early days — just a few years ago — of cheap clicks, little competition and a buggy interface with little reporting are gone. Amazon advertising formats and inventory have evolved dramatically, and marketers and Amazon sellers are flocking to the platform. More competition means advertisers need to be savvier to ensure they’re ad campaigns are profitable.Calculating your COGS (cost of goods sold) and all seller fees is key to running profitable search ad campaigns on Amazon, says Kaitlin McGrew, senior SEM manager at Fort Worth-based PMG Digital Agency.Kaitlin McGrew speaking on profitable Amazon advertising strategies at SMX West 2020.In addition to the monthly Amazon seller subscription fee and per-item closing and referral fees, you may also incur sales tax service fees as well as various storage and inventory fees if you’re using Amazon’s FBA fulfillment program, McGrew said in a talk on “Driving Profitable Sales with Amazon Search Ads” at our SMX West conference last month.Ca…

MarTech Minute: DocuSign buys Seal Software, Sidecar updates, Intercom’s Resolution Bot

Our MarTech Minute briefs first appear in the MarTech Today daily newsletter. Click here to subscribe so that you can start your day “in the know” for all things martech-related.ON THE DOTTED LINE: Document management platform DocuSign will acquire Seal Software for $188 million. The deal will allow DocuSign to integrate Seal’s AI-powered technology across its Agreement Cloud offering. Why we care: DocuSign was already a reseller of Seal’s analytics and machine learning applications. This deal will strengthen DocuSign’s tech capabilities. Source: DocuSignUPDATED: Sidecar, a retail marketing tech platform that offers paid search, Amazon and social advertising solutions, has released a new version of its “Sidecar for Facebook & Instagram” tool. Why we care: Sidecar’s new features include intelligent campaign creation capabilities, a customized audience builder, and an AI-powered automated budget allocation system. One client reports it has experienced lower CPCs since using Sidecar,…

Six great ways to get more out of your digital marketing campaigns in 2020

As we enter 2020, it’s time to leave behind old marketing strategies and adopt new ones. After all, there is a lot of innovation happening. From AI in customer service to influencers taking over social media, a lot has changed in the last year. Digital marketing campaigns now sprawl across different channels, tools, and processes.While some strategies might remain partially the same, they will get a facelift in 2020. If you are looking to take your marketing to the next level in 2020, we’ve got some tips for you.Here are some of the best ways to get more out of your marketing campaigns this year:1. Create more video contentVideos have transformed the content marketing landscape. They have changed the way brands promote their products and create content. And video content is also becoming more popular. Wondering why?Because people like watching videos.In fact, 72% of people said that they would like to watch videos to learn about a product or service.If you haven’t been using video con…

How to Get the Quiz Score in Google Forms with Apps Script

Teachers can use Google Forms to create an online quiz and students can view their test scores immediately after form submission. With Apps Script, you can set up automatic email notifications and send quiz scores to parents after a student has taken the quiz.Here’s a sample Google Script that will iterate through every answer in the most recent Google Form response and log the max score (points) of a gradable question and the score for the respondent’s submitted answer.functiongetGoogleFormQuizScore(){// Returns the form to which the script is container-bound.var form = FormApp.getActiveForm();// Get the most recently submitted form responsevar response = form.getResponses().reverse()[0];// Gets an array of all items in the form.var items = form.getItems();for(var i=0; i<items.length; i++){var question = items[i];// Get the item's title textvar qTitle = question.getTitle();// Get the item's type like Checkbox, Multiple Choice, Grid, etc.var qType = question.getType();// Ge…