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Showing posts from March 9, 2020

Reddit’s new ‘Trending Takeover’ ad unit lets brands appear on top of Popular feed, Search tab

Advertisers on Reddit can now buy Trending Takeover ad units, the platform’s first ad type that appears in the trending section of Reddit’s Popular tab and Search dropdown.Here’s how it looks in the Popular feed on mobile: And here’s how it looks in the Search dropdown: Driving to Reddit landing pages. When a user clicks on the ad, they are taken to a landing page that features Reddit conversations, posts, and communities based on keywords the advertiser selects. Here’s what that landing page looks like on both mobile and desktop:Direct buys only. For now, Reddit said the Trending Takeover ad unit is only available on a reservation basis. be bought on a reservation basis. can be sold only on a reservation basis. Advertisers interested in buying ad space for this format should contact Reddit Advertising.Why we care. Advertisers can use the Trending Takeover format as a way to drive high visibility and build top-of-funnel awareness right to the top-trending topics and issues.“With million…

Everything marketers need to know about BIMI: The latest email standard

For email marketers, fraud remains a persistent and serious threat to their businesses, brands and their customers.That’s what the new Brand Indicators for Message Identification (BIMI) standard aims to help fix by giving brands a way to both stand out in the inbox while ensuring fraudsters aren’t masquerading as your brand.But as with anything new, marketers have a lot of questions about just how this new standard works. That’s why we’ve compiled the following guide.Fighting fraudThe inundation of malicious spam reaching the inbox is not just a business problem — it’s a serious risk for anybody using email. According to reports from the Federal Bureau of Investigation (FBI), sophisticated email scams successfully target millions of victims, bringing in close to $3.5 billion in losses to businesses and individuals in 2019 alone.Related:Get the Periodic Table of Email Optimization and Deliverability“Criminals are getting so sophisticated,” states chief of the FBI’s Internet Crime Compl…

Searching for CX: The impact of search in the age of customer experience

With customer experience (CX) becoming an integral part of doing business today, CXOs across industries are working feverishly to delight consumers along each step of the buyer journey. At a high level, ensuring a positive CX means eliminating the friction between the customer and the brand.Today, an overwhelming majority of these journeys begin on search engines. However, recent research shows that a pervasive confusion with how search works are having a negative impact on customer experience.With brands continuing to deploy hefty budgets towards their online campaigns, and search engines continuing to evolve how they display results, it’s more crucial than ever for marketing teams to understand just how search is impacting CX, as well as what they can do to safeguard the experiences they’re providing.Consumer confusion is growing as ad spend skyrocketsWith paid search surpassing $100 billion for the first time in 2019, and accounting for almost a fifth of total global ad spend, ther…