Our MarTech Minute briefs first appear in the MarTech Today daily newsletter. Click here to subscribe so that you can start your day “in the know” for all things martech-related. CRM + EMAIL = MORE LEADS. Pipedrive, a CRM platform, has acquired the email marketing automation company Mailigen. It is Pipedrive’s first acquisition. The CRM company says it will work on integrating the two technical platforms and plans to launch a new offering for customers soon. Why we care: CRM platforms that enable sophisticated email marketing automation features help close the loop for marketers wanting to use CRM data to activate email campaigns. Pipedrive aims to give users exactly that — the company reports 88% of the marketers who use its platform said email marketing is important to their overall marketing objectives. Source: Pipedrive ARE YOU EXPERIENCED? Coveo, an experience intelligence platform, has launched “In-Product Experience Intelligence” — an AI-powered solution that gives custom
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