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Showing posts from March 10, 2020
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MarTech Minute: Pipedrive buys Mailigen, Coveo launches CX tool

Our MarTech Minute briefs first appear in the MarTech Today daily newsletter. Click here to subscribe so that you can start your day “in the know” for all things martech-related.CRM + EMAIL = MORE LEADS. Pipedrive, a CRM platform, has acquired the email marketing automation company Mailigen. It is Pipedrive’s first acquisition. The CRM company says it will work on integrating the two technical platforms and plans to launch a new offering for customers soon. Why we care: CRM platforms that enable sophisticated email marketing automation features help close the loop for marketers wanting to use CRM data to activate email campaigns. Pipedrive aims to give users exactly that — the company reports 88% of the marketers who use its platform said email marketing is important to their overall marketing objectives. Source: PipedriveARE YOU EXPERIENCED? Coveo, an experience intelligence platform, has launched “In-Product Experience Intelligence” — an AI-powered solution that gives customers the …

Top tips to grease your email marketing wheels in 2020

Sometime back the COO of Facebook had blurted out some unfortunate things about email marketing – that emails are going away and that marketers will have to focus on teenagers of today to finalize the marketing strategies of tomorrow, and so on and so forth.Food for thoughtEmails are timeless, dependable, unsung moneymakers that have invariably found continued success and more customers for almost 50 years now. And still, there’s no stopping it.In fact, researches by Radicati Group found out that there were 3.9 million email users in 2019, and the market is expected to grow over to 4.3 million by the end of 2023.This means, over half of the world population has been using emails in 2019 and the medium happens to generate more ROI than what meets the eye – $44 per dollar spentUnderlining the strength of emails, yet another research by Drift and Survey Monkey revealed that 65% of respondents in the past 12 months have communicated with organizations via emails, ranking it way above the …

Live Virtual Panel: Get answers to your burning B2B marketing questions

Are you ready to crush your 2020 demand gen goals? Join our expert B2B marketing panel and get the answers you need to take your organization to the next level.In this “ask me anything” format, you’ll have demand gen and marketing technology experts addressing a curated selection of your questions about revOps, demand gen and marketing automation strategy. Join our moderator and commentator– LeanData OpsStar of the Year, Sara McNamara– and our expert panel to get all the expertise and none of the consultancy fees in this not-to-be missed, rapid-fire virtual event.Don’t miss it! Register today and submit your questions for “Burning Questions Live Virtual Panel: Demand Gen & RevTech,” presented by Metadata.

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How will ads in iOS push notifications change mobile marketing?

Last week, 9to5Mac pointed out that Apple had changed its App Store guidelines to allow push notifications to be used for marketing and advertising. This is a reversal of a policy that prohibited notifications for being used for direct marketing purposes.The relevant language reads as follows (emphasis added):Push Notifications must not be required for the app to function, and should not be used to send sensitive personal or confidential information. Push Notifications should not be used for promotions or direct marketing purposes unless customers have explicitly opted in to receive them via consent language displayed in your app’s UI, and you provide a method in your app for a user to opt out from receiving such messages. Abuse of these services may result in revocation of your privileges.App Store Review Guidelines 4.5.4If users are spammed, winbacks will be very hard. Consumers must already consent to push notifications. The App Store guidelines don’t say anything about a second op…

MarTech Minute: New report details DMARC results, Adobe adds integration with Gmail

Our MarTech Minute briefs first appear in the MarTech Today daily newsletter. Click here to subscribe so that you can start your day “in the know” for all things martech-related.FIGHTING FRAUD. A new study from Valiamil on DMARC usage and success found that spoof attempts drop to nearly zero “within a few months after that domain moves to DMARC enforcement.” Nearly 80% of inboxes worldwide and almost all U.S. email providers use machine learning to analyze DMARC policies of incoming email, generally enforcing whatever policy was laid out by the owner of the domain. Why we care: Thousands of domain owners haven’t configured enforcement policies, which dictates how many inboxes handle an email. If your DMARC policies are not being enforced, inboxes could be rejecting or quarantining your emails. Source: ValimailA CREATIVE CONNECTION. Adobe and Google Cloud have announced a joint effort to increase share accessibility to creative assets through email. The G Suite add-on will give Adobe u…

Create a healthy partnership with your internal teams using agile marketing

A lot of marketers find themselves in the position of being an order taker with their internal stakeholders who have lost sight of the value we bring to the table.With agile marketing, we can gain empowerment to do the right things with our teams while also building healthy partnerships with stakeholders.Set clear boundaries with stakeholdersIn traditional marketing, we’ve become prescriptive when it comes to requesting work. I’m amazed at how many times a well-educated, experienced marketer gets a work request with multiple pages of instructions and zero room for any thinking whatsoever.In agile marketing, we try to keep pretty clean lines between what stakeholders want and how it’s going to be delivered. Since marketers are closest to the ones doing the work, they need to own the process of how this will happen.Work should come to an agile marketing team with some information, which can include serving the customer or market as well as how this work will benefit the stakeholders. It…