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Showing posts from March 17, 2020
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MarTech Minute: Partnerships in virtual events tech; Analytics firm grabs funding

Our MarTech Minute briefs first appear in the MarTech Today daily newsletter. Click here to subscribe so that you can start your day “in the know” for all things martech-related.GONE VIRTUAL. Event management software provider Aventri announced three new partnerships with digital event solutions Digitell, Evia and Intrado Digital. Why we care: The new partnerships will help organizations and people impacted by the COVID-19 virus who are working remotely yet need to continue global business operations. Aventri hopes to convert in-person events to digital experiences to help businesses carry on during the pandemic. Source: AventriREAL-TIME INSIGHTS FOR REAL-LIFE PLACES. AI-powered video analytics provider Deep North has closed a $25.7 million Series A funding round, which will enable the company to develop its predictive analytics platform. Why we care: The company’s technology brings digital analytics to physical locations by leveraging existing CCTV footage to understand foot traffic,…

LinkedIn rolls out Conversation Ads, aimed at to improving personalization in messaging

Conversation Ads are coming to LinkedIn. The ad format builds on LinkedIn’s current Message Ads (formerly Sponsored InMail), featuring full-funnel campaigns with options for multiple customized calls-to-action such as product education, webinar sign-ups, or eBook downloads.The new ad product will be rolling out globally in beta to all advertisers over the next few weeks, LinkedIn said Tuesday.Here’s what Conversation Ads look like:Source: LinkedIn In-the-moment relevance. The ad format is designed for real-time engagement, which means messages can only be sent when the prospect is active on LinkedIn. Advertisers can use Conversation Ads alongside other features – like Lead Gen Forms and Conversation Tracking – to help move the needle closer to a conversion.Campaign setup. To get started with Conversation Ads, advertisers can select one of the two following objectives: Website Visits or Lead Generation. Detailed click reporting and demographic reporting for the ad type will be available…

Criteo pivot hints at ad tech’s future in a regulated, cookie-free world

Criteo has launched a new Traffic Generation solution that relies on the ad tech company’s first-party data, enabling marketers to connect with consumers via upper-funnel campaigns. It’s a swift turn from the Criteo’s usual offering and underscores the need for ad tech firms to pivot away from using targeting data that is not only becoming scarce, but putting companies at risk of litigation.“This is a significant change for Criteo, which has already optimized conversions through retargeting, and is now enabling marketers to drive real brand results higher in the purchase lifecycle,” said Criteo’s General Manager and EVP of Web Cédric Vandervynckt.Earlier this month, Criteo confirmed it was under investigation by the French data protection group CNIL as a result of a complaint filed by Privacy International. A Criteo spokesperson told TechCrunch the investigation was not directed at Criteo alone: “The complaint was not specifically targeted at Criteo or its specific practices, but inst…

10 Silent killers that affect your website speed

Time is the most valuable asset. Nothing is more frustrating than slow page loading. A slow website kills conversions and impacts search rankings. Google stated that it is important to consider website speed when determining search rankings.Here are some interesting website load statistics:An Akamai study showed that 47% of customers expect websites to load in a few seconds or less.One second delay on Amazon could cost $1.6 billion on sales every year.According to Pingdom, 78% of the top 100 retail websites take under three seconds to load.One second delay on your page load results in a seven percent reduction in conversions.The average load time on the desktop is 1.286 and 2.594 seconds on mobile.Optimizing your website’s speed is not a necessity, but a must-have, especially if you want to beat out the slower competition. Once you notice that your site is loading more than three seconds, it’s time to figure out things that can slow down your website speed and improve the overall perf…

Is your martech stack missing an enterprise SEO platform?

Making sure your company, products or content can be found by the right people at the right time is incredibly important for enterprises, which is why many of them rely on software suites to help them execute effective search engine optimization. But deciding whether your company needs an enterprise-level SEO platform calls for the same evaluative steps involved in any martech adoption, including a comprehensive self- assessment of your organization’s business needs and resources, staffing, management support, and financial resources. Here are a few questions companies should ask themselves before exploring a purchase.Do we have the right human resources in place?Employing people to implement and use SEO platforms is a prerequisite to success. If you have marketing staff, utilizing SEO toolsets can make them more efficient and effective. The vast majority of organic search marketers struggle to justify their SEO budgets. SEO platforms and tools are a key component of helping to keep o…

The Best Online Tools To Know Everything About a Website

How do I contact the owner of a website? Where is a particular website hosted? What other websites are hosted on that same server? Is the site using WordPress or Gatsby? Which ad networks are they using to monetize a site? Is my site accessible from China?Here are some of the most useful online tools that will help you know every single detail of any website.Also see: The Essentials Tools for Programmersjust-ping.com — Use Just Ping to determine if a particular website is accessible from other countries. Just Ping has monitoring servers across the world including Turkey, Egypt, and China so if the ping results say 100% Packet Loss, most likely the site is inaccessible from that region.who.is — If you like to know the contact address, email and phone number of the website owner, this free whois lookup service will help. This is a universal lookup service meaning it can simultaneously query the whois database of all popular domain registrars.whoishostingthis.com — Enter the URL of any w…

Burning Questions Live Virtual Panel: Demand Gen & RevTech

How do you exceed your demand gen goals for the rest of 2020? In this “ask me anything” format, you’ll have demand gen and marketing technology experts addressing a curated selection of your burning questions about revOps, demand gen and marketing automation strategy.Join our moderator and commentator Sara McNamara, and expert panel–Jill Rowley, Adam Schoenfeld, and Guillaume Cabane. You’ll get all the expertise and none of the consultancy fees in this not-to-be missed, rapid-fire virtual event.Don’t miss it! Register today for “Burning Questions Live Virtual Panel: Demand Gen & RevTech,” presented by Metadata.The post Burning Questions Live Virtual Panel: Demand Gen & RevTech appeared first on Marketing Land.

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YouTube to automate more video reviews in light of staffing challenges caused by coronavirus

Even digital creators aren’t immune to the impacts of COVID-19 as companies pivot to keep up with business demands amid closures and staff shortages. YouTube on Monday said it has implemented a temporary automatic review process to weed out content that potentially violates policies as in-office staffing in certain locations is reduced.Automated process. To help compensate for the work carried out by YouTube’s review team, the company said it will be relying more on “automated systems” to remove content without human review. This is designed to help to keep the YouTube ecosystem intact and running as (close to) normal during a time that requires strict workplace protections.“As a result of the new measures we’re taking, we will temporarily start relying more on technology to help with some of the work normally done by reviewers,” the company wrote in a blog post. “This means automated systems will start removing some content without human review, so we can continue to act quickly to r…

MarTech Minute: ASG MarTech launches tools for agencies and marketers

SUITE DREAMS. ASG MarTech, a portfolio of digital marketing tools, announced the launch of Traject – a new suite of innovative marketing solutions for agencies and marketers to grow their businesses and provide value for their customers. In addition to the umbrella brand of Traject, ASG MarTech launched two new sub-brands: Traject Social and Traject Data. Why we care: If you are an ASG MarTech customer, now you can access a software suite that includes social media management, review and reputation management, data visualization and analytics, and SEO. Sounds like an ecosystem to us. Source: ASG MarTechPLUG AND PLAY. Video marketing tool Playable announced an API integration with MailChimp that will allow marketers to share quick videos within emails from Playables’ newly released Stock Video Library or their own existing video content on YouTube, Twitter, Facebook or Instagram. Why we care: Over the last year Mailchimp increasingly has been building out a marketing platform that goes…