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Showing posts from March 18, 2020
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MarTech Minute: Free Airtable Pro for humanitarian causes, Salesforce sunsets 3 features

Our MarTech Minute briefs first appear in the MarTech Today daily newsletter. Click here to subscribe so that you can start your day “in the know” for all things martech-related.HUMANITARIAN MARTECH. Work collaboration platform Airtable is offering a free version of its Airtable Pro plan for the next three months for any non-political organizations managing humanitarian efforts related to the coronavirus. It is also giving everyone access to its remote live training sessions, a resource that was previously only available to enterprise teams. Anyone who wants to take advantage of the Airtable Pro offer can complete this registration form and Airtable will respond within approximately one business day. The company also has plans to give access to students and schools transitioning to remote classes. Why we care: We are in uncharted territory and charitable moves like this help our community see what can be done and how we can use our tools to lift up the greater good. It’s also worth re…

The email marketing landscape 2019 and way ahead for 2020

Email marketing has always been one of the top ways when it comes to reaching out to a targeted set of audiences for product marketing. One of the best drivers behind email marketing being a major element for product marketing is the fact that for every dollar you spent on email, the ROI is substantial in terms of the conversion drawn from the pursuit.Email marketing has also always managed to be a great platform for collecting user data and making an effort to understand their behavior better. With this data at hand, marketers have been able to supercharge their email personalization efforts and target the right set of the audience so that the RoI on conversion is highly enhanced.2019 for email marketing was all about the mobile and interactive approach to marketing, event-based email marketing, personalized email marketing, an automated email marketing system in place along with a lot of other trends. It would be fair to say that these trends just got stronger for the new year and t…

Sellers start feeling the strains on Amazon’s fulfillment systems

Changing consumer behaviors due to the coronavirus outbreak are straining the retail ecosystem and causing sellers to rethink their near-term inventory, fulfillment and advertising strategies on the platform.Amazon, which accounts for more than one-third of all e-commerce orders in the U.S. according to eMarketer, announced Monday that it intends to hire 100,000 fulfillment workers to manage the spike in orders. On Tuesday, the company notified FBA and 1P vendor sellers it is suspending shipments of non-essential products to its warehouses through mid-April to help prioritize inventory of key products such as household staples and medical supplies.“Levels like Black Friday or Prime Day”“We are seeing increased online shopping, and as a result, some products such as household staples and medical supplies are out of stock. With this in mind, we are temporarily prioritizing household staples, medical supplies, and other high-demand products coming into our fulfillment centers so that we …

Authenticity is now more important than ever during the coronavirus

My inbox has been flooded with compassionate messages from retailers, businesses and SaaS vendors expressing their concern about the effect COVID-19 is having, assuring customers or subscribers about what they’re doing to keep everyone safe.Take time to talk with your executives and teams about extra things you might do with your marketing to help everyone get through the next weeks and months.If you’re in management or a member of a team that’s going through radical changes, these steps can help you translate your concern to action.1. Retool your communications to avoid “virtue signaling”I encourage you all to read this article: “Beware of virtue signaling or outright greed in brand communications about COVID-19” by Augie Ray, a VP analyst for Gartner. Augie warns against sending messages that make you look like a jerk, no matter how good your intentions are. Pay attention to his warning when you talk about your brand’s values without showing how you act on them.2. Support your emplo…

Remote work and fallback plans: Why flexibility is key to working from home

As millions of employees in the global workforce start to work remotely — many for the first time — teams are relying more heavily on video conference and virtual meeting software. And while there are dozens of options to choose from, technology can be unpredictable — and with the increased number of users on these platforms, we can anticipate that there will be periods of poor connectivity or limited services.Having video conferencing software in place is only one step towards connecting remotely, and frankly, it isn’t always 100% reliable. With so many more organizations and individuals logging into these services, you need a fallback plan — or two — to keep things moving forward.The waterfall approach to remote communicationsLet’s set the scene: you, your three colleagues and your manager are scheduled for a daily morning call in place of the daily in-person rundown. One minute before the meeting is set to start, you log in — but your video conferencing platform isn’t cooperating. …