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Showing posts from March 31, 2020

COVID-19 stories: Marketers, martech firms pivot as world goes online

The massive disruption of COVID-19 is forcing many of us to rethink everything we do. And right now, our community needs fresh ideas on how to manage the overwhelming situation. Here are some encouraging stories from marketers who made quick changes to adapt. Digital to digital The Challenge: We were a 15-month-old startup running out of money. In January 2020, cookies were crumbling and brand activations were thriving. We had finally found the sweet spot for our mobile tech: first-party data gathering at live events. A few weeks later, the ground began to shift under our feet. I started to get nervous when my son wound up in the ER for neck pain on March 1 and was asked to wear a mask. By March 7, the NBA had been advised to prepare to play without fans. On March 11, COVID-19 was declared a pandemic. It became clear that live events would be eliminated for the foreseeable future. Our funding would not survive this timeline. The Solution: So, where were all our clients going?

Guide to get started with your ecommerce business

In a continued effort to slow the spread of COVID-19, local and state governments have issued orders for nonessential businesses and establishments to close their doors. These orders, combined with the lack of consumers making their way into physical stores, have had a major impact on small businesses across the country. Many brick-and-mortar small businesses have determined the only way to stay open and serve customers is to transition operations to online ecommerce business, which is something several businesses will do for the first time. For brick-and-mortar businesses suddenly struggling to figure out how to bring their stores online during this unprecedented time, there are several key considerations. Here are six steps that can be taken to quickly establish an ecommerce business presence and continue reaching customers. 1. Set up an online platform The first step for any business owner considering ecommerce is to research the platforms available to determine which best fits

The difference between small business & enterprise SEO

Your company’s website often makes the first impression on customers before you ever meet them in person. But how do potential customers find your site? How can it compete with the larger sites of enterprise corporations with huge marketing budgets? One solutions is investing in SEO services that can help improve your website’s marketing functionality. The key is to find small business internet marketing services that work for you. The process starts by understanding the difference between enterprise and SMB SEO. Then, you likely want to know the specific benefits SEO services can bring your company. This white paper from Boostability will help you gain a deeper understanding of how to move forward with SEO. Visit Digital Marketing Depot to download “ The Difference Between Small Business & Enterprise SEO ” from Boostability. The post The difference between small business & enterprise SEO appeared first on Marketing Land . via Marketing Land

What are the differences between B2B marketing automation platforms?

Marketing automation platforms form the backbone of many B2B marketing operations, increasingly serving as sophisticated marketing orchestration platforms. A range of platforms is available to marketers depending on their firm’s size, budget and level of digital marketing sophistication. The more basic functions of marketing automation have become somewhat commoditized, so platform vendors mostly look to differentiate their platforms based on the ability to scale, as well as usability, ease of implementation and customer experience. MA platforms prioritize user experience Platform vendors are also looking to differentiate themselves by offering more support for increasingly sophisticated customers who have adopted the software and who are looking to justify the investment by proving ROI. Vendors continue to expand training programs, as well as add-on professional services available to customers, to improve platform use. Online communities – for both customers and developers – have