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Showing posts from April 2, 2020
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Realising when and how to hire a CRO expert

30-second summary:Some companies need more money to spend on acquisition, while others see SEO as the solution to all their revenues challenges. That’s why companies often think about hiring SEO agencies before moving into CRO.If you are in doubt because your traffic is low or because of any other reason, get in touch with a CRO agency to determine if any CRO work can be done on your website, or if you still need to generate more traffic, before you hire a conversion specialist.There is a very effective and easy way to find a good conversion rate expert online and it’s the look of their website.Conversion rate is almost a scientific approach to increasing the number of goals and for this, every expert has their own proven and tested process. Which is also the main benefit of hiring an expert.Trying to work out whether you need to introduce CRO in your company is not difficult, use the free consultations to find out and then check whether there is a good fit. I have been working in digi…

Eight game-changing website conversion tips to implement

Website conversion or conversion rate optimization (CRO) is about converting the traffic you get to your website via SEO, blog posts, social media marketing, and other efforts into paying customers.According to research, 92% of your website visitors don’t have any intentions to buy. What’s even more alarming is that most users will leave your website after 10 to 20 seconds.Websites with the best conversion rates are simple, easy to navigate, consistent, accessible, and user-centric.Read on to find out all the differentiator factors you can add to your website and drive conversions. Many ecommerce businesses only focus on social media marketing and hiring content writing services to rank higher on search engines. While that’s important, it’s only half of the challenge. The other half is getting those people towards website conversion. This could be either buying the product, subscribing for weekly updates and newsletters, or signing up as a member.In short, website conversion or convers…

How to Send SMS Messages with Google Sheets and your Android Phone

The Mail Merge for Gmail add-on lets you send personalized emails via Gmail but wouldn’t it be nice if a similar solution existed for sending personalized SMS to your contacts directly from your mobile phone?There are services, Twilio and Vonage for example, that let you send text messages programmatically to any phone number in the world. You can either build an SMS solution on top of these messaging APIs or you can take a simpler and less expensive route - build your own text sending app with Google Sheets and MIT’s App Inventor.Before getting the implementation, let me give you a quick demo of our text-messaging app for sending SMS from any Android phone. You can send texts to any number in your country as well as global phone numbers if international texting is enabled on your phone. You’ll pay the standard text messaging rates as per your cellular plan.Here’s my Google Sheet with the source data.The Google Sheet can have multiple columns for SMS personalisation but the three esse…

Pro Tip: It’s time to evaluate your martech budget

With the introduction of state-mandated quarantines and non-essential business shutdowns, technology for marketing and communication are more important than ever. As businesses begin revisiting their budget and reassessing the ROI of SaaS technology, it’s important to keep productivity as a top priority.Start by assessing what tools are essential to your team, which ones are “luxuries,” and ultimately, which platforms are expendable. Examples of essential tech: Platforms that house historical metricsTools your team uses every dayCommunication tools such as instant messengers and video conferencingOrganizational toolsExamples of non-essential tech: Premium tools (consider reverting subscriptions back to basic enrollment)Tools with a low ROIPlatforms utilized by only a few team membersFor companies that are new to a remote setup, employees will be relying on familiarity to continue production, meaning it’s crucial that you remain subscribed to the tools that are seen as essential for yo…