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Showing posts from April 4, 2020

Making Sense of 2020: New Marketing Priorities & Opportunities amidst the Chaos

Change has been the operative word for 2020. At the start of the year, CMOs said data, customer insights, digital commerce and marketing operations would be their priorities (Gartner). With our new environment moving towards more digital distribution, e-commerce vs physical retail, scrutinized marketing spend and hiring freezes – how are marketers balancing empathetic messaging while continuing to drive demand opportunities? What are the new marketing priorities and strategies? Join our panel of martech leaders to hear about the latest in data technology, marketing roles and governance. They’ll share important insights on the opportunities that 2020 can still provide, as you try to manage your results, data integrity and martech organization needs. Register today for “Making Sense of 2020: New Marketing Priorities & Opportunities amidst the Chaos,” presented by Condati. The post Making Sense of 2020: New Marketing Priorities & Opportunities amidst the Chaos appeared firs

Social shorts: YouTube’s plans to compete with TikTok, Facebook’s new desktop app, and Reddit gets a poll feature

This collection of social media marketing and new hire announcements is a compilation of the past week’s briefs from our daily Marketing Land newsletter. Click here to subscribe and get more news like this delivered to your inbox every morning. Group video chats in Facebook’s new desktop app, YouTube gears up to compete with TikTok Facebook’s new desktop Messenger app. Facebook has launched a Messenger app for Windows and Mac that lets users engage in group videos and chats on the big screen (aka – your desktop). People can still use Facebook Messenger on the desktop browser, but the new standalone Messenger app for desktop is designed to make it easier to connect outside of a browser – and on a much larger screen. Why we care: Facebook is taking clear measures to respond to the crisis, from highlighting coronavirus-related resources and informing users of ways to stay connected to weeding out misinformation. The new desktop Messenger app provides people with yet another easy wa