Skip to main content


Showing posts from April 7, 2020

The best-kept secret to maintaining and defending the top spot with paid search

30-second summary:Let’s admit it, the line between paid search and organic search is getting blurred.A lot of businesses simply assume that paying more than the competition assures a piece of the most trusted real estate in Google and Bing’s SERPs.While an aggressive paid strategy can certainly get you a piece of it, too often brands overlook the equally important defensive strategy of paid search monitoring.CEO of BrandVerity, Dave Naffziger, helps you learn the essential techniques for maintaining your position one in paid search listings. What’s the best way to ensure your brand is at the top of the Search Engine Results Page (SERP) for a branded search? For many, the answer seems pretty straightforward — simply pay more than the competition. And while an aggressive paid strategy can certainly get you a piece of the most trusted real estate in search, too often brands overlook the equally important defensive strategy of paid search monitoring.With brands investing unprecedented amou…

How dark UX patterns are ruining brand loyalty among UK consumers

30-second summary:Even though brands have grasped the importance of UX, not all brands are doing it the right way.A new report released by ecommerce design specialists Xigen has revealed that UK consumers feel they are being tricked by brands using what are considered dark UX patterns.A huge 90% of people in the UK believe that it should actually be made illegal for brands to purposely make it difficult to unsubscribe to online services.Insights on why brands are using dark UX patterns despite the negative impact, what consumers are really looking for, and how brands can improve the user experience in totality. In this day and age, website functionality is bigger and better than ever. Sites and brands alike have grasped the importance of UX and understand the ability it has to transform their business. However, it seems not all brands are doing it the right way.A new report released by ecommerce design specialists Xigen has revealed that UK consumers feel they are being tricked by bran…

COVID-19 stories: At-home marketers shifting focus, adjusting goals

The massive disruption of COVID-19 is forcing many of us to rethink everything we do. Our community has been sharing their ideas on how to manage this overwhelming situation.Here is another installment (read the first here) of encouraging stories from marketers who have been adapting to our current reality.How connecting with colleagues has taken new dimensions: The digital partyThe Challenge: This is approximately the fifth week of working from home, which is something unprecedented for our full team. The most time we have spent without seeing each other has been two weeks and that was due to a nice vacation – which is totally different that what we are currently experiencing. Although we moved fairly quickly to digital, increased the number of digital meetings (with the camera ON) in order to feel more present and shared our project updates more often than ever, something was still missing. That was the fun while working. Fun you can only have in a physical environment, where you ca…

Did you know that SEO drives 22% of all website visits?

Search Engine Optimization drives 22% of all website visits, making it “one of the largest traffic producers for most brands (if not the largest),” according to Merkle’s 2019 Digital Media report.What does this mean to you, the SEO?SEO is here to stay. And to remain on top of your game, there are many complexities and considerations to factor in: content marketing, user experience, and search intelligence interpretation.This SEO trend is one of many trends you’ll uncover in MarTech Today’s Enterprise SEO Tools for Content Marketing, Search Intelligence, UX and More.Our free, downloadable guide looks at the trends SEOs and vendors are adapting to. It also features 20 in-depth SEO platform company profiles and the software they offer, including a discussion of the latest functionality that distinguishes the leaders from the stragglers.
Download the report today!The post Did you know that SEO drives 22% of all website visits? appeared first on Marketing Land.

via Marketing Land

What is Affiliate Marketing & How Does It Work

When it comes to making money online, affiliate marketing is the most effective approach, and surprisingly it is less known even by some of the best minds. Want to understand what is Affiliate marketing? Keep reading to learn everything about this popular passive income method. I heard about affiliate marketing for the first time in […]What is Affiliate Marketing & How Does It Work is a post from ShoutMeLoud - Shouters Who Inspires

from ShoutMeLoud

Soapbox: Marketing data overload? Answer 2 questions that will instantly help

Marketers are continuously dealing with a never-ending tsunami of data from multiple sources and wondering what to do with it all. It’s easy to come down with a bad case of “analysis paralysis” if you aren’t careful.Whenever feeling overwhelmed by too much data, I’m reminded of Andy Pearson, CEO at PepsiCo and named by Fortune in 1980 as “one of the ten toughest bosses in America.” That distinction was well deserved because God help anyone in a meeting with Andy who wasn’t well prepared. If you just shared a bunch of facts and figures with him, he would scream out in the boardroom, “What? So what? Now what?!” Many PepsiCo careers were made or destroyed based on what the presenter did next.I have a vivid image of Andy in my mind any time I’m in a meeting where too much data is being shared. I get the urge to (politely) ask Andy’s questions to the presenter: “What? So what? Now what?!” Marketers deal with unprecedented amounts of data today, so it’s critical to keep this admonition top-…

Gmail to Freshdesk - Convert Emails into Support Tickets

Custom support systems like Freshdesk, Zoho Desk, or Zendesk offer an email address - like - for quickly creating customer tickets without having to fill any complicated web forms.Any email message sent to your support email address automatically gets converted into a ticket and a unique ticket ID gets assigned to the support request.When a ticket is created from an email address, the email subject becomes the ticket title, the email body becomes the ticket description and the most important part, the customer’s name and email address is pulled from the FROM field of the email message header. This is important because when your helpdesk agents respond to a ticket, the replies are sent directly to the customer.Email Ticketing with Gmail Forwards - The ProblemThis system works perfect when the customer sends an email message directly to the help desk email but imagine if they send an email to you, the support agent, and it is your job to create a support ticket from …

The future of identity in a cookieless world

Identity is hard, and it’s getting even more complex with Google’s recent announcement that it plans to end support for third-party cookies in its Chrome browser within two years. This move will have the greatest impact on digital channels that rely on reach as a key benchmark for targeting audiences. New alternatives will need to be developed for advertisers to move forward without cookies. To gain a broader understanding of the overall situation and some of the future options being considered, read Acxiom’s POV.In today’s ecosystem, identity doesn’t mean simply “matching” identifiers such as mobile IDs, browser IDs, connected TV IDs, multiple email addresses or location IDs. It requires a more holistic approach to bringing together a unified view of a real person and maintaining that view as information evolves over time. Three of the biggest identity challenges include:One size doesn’t fit allThe definition of identity changes across lines of business, types of business and technol…

The Discover MarTech agenda is live: See the free, expert-led sessions in store

“How will my martech stack and processes be impacted by COVID-19?”
“How can I deliver a personalized user experience without betraying privacy?”
“How do I win the hearts and minds of my audience in an age of digital sameness?”Get the answers to these and more crucial questions at Discover MarTech: A Virtual Event For Strategies & Solutions.Join nearly 3,000 senior-level marketers online — April 21-23 from 1:00pm – 5:00pm EST — for an invaluable (and free!) training experience designed to help you stay up-to-speed on the latest developments in modern marketing and identify, evaluate, and implement time-saving marketing technologies.The Discover MarTech agenda is live and ready for you to explore!You’ll access exclusive keynote presentations from myself and Real Story Group’s Tony Byrne, covering topics like…What marketing might look like in a post-coronavirus world: What can you be doing to prepare? How will you adapt and thrive when the dust settles?Four archetypes of marketing tech…

CDP Pro Tips: How to Create a 360° Customer View

Everyone wants that elusive 360° view of their prospects and customers — but it’s harder to achieve than you think. Nearly 60% of marketers surveyed say the biggest obstacle to their marketing success is creating a single customer view. Sound data unification and data quality processes are critical for a successful CDP initiative.Yet the CDP space is like the Wild West, with more than 60 vendors vying for a projected $1 billion in potential revenue. How can you accurately assess your company’s data needs to find the right CDP partner?Join our webinar as CDP luminary David Raab, Founder and CEO of the CDP Institute, and Allen Pogorzelski, Vice President of Marketing at Openprise, sort fact from fiction to tell you what you need to know.Register today for “CDP Pro Tips: How to Create a 360° Customer View,” presented by Openprise.The post CDP Pro Tips: How to Create a 360° Customer View appeared first on Marketing Land.

via Marketing Land

Foursquare and Factual merge, CEO Shim to lead combined company

In something of a surprise announcement Monday, Foursquare and Factual said they were merging. No terms were disclosed but the companies reported their combined revenue would be $150 million, which is smaller than we might have expected; the majority of which is likely Foursquare’s.The new Foursquare will have more than 400 employees. There will apparently be a small reduction in force to eliminate redundancy.Foursquare CEO Shim will lead. The merged entity will be called Foursquare Labs and be led by current CEO David Shim. Shim was previously the founder and CEO of Placed, which was acquired a year ago by Foursquare from Snap. Originally, Snap bought Placed in 2017.The two companies offer similar capabilities and services. However, Factual’s underlying audience data is better than Foursquare’s, according to CEO Shim – a rare admission in a segment where everyone claims equivalent reach and data accuracy.Factual audience data apparently better. According to an interview in the Wall S…

Why you shouldn’t use Google Ads’ seasonality adjustments for COVID-19 fluctuations

The coronavirus outbreak has had dramatic impact on nearly every business, including on conversion rates. Whether your business is experiencing a surge or precipitous decline in conversion rate during this time, Google Ads’ seasonality adjustment isn’t the tool to turn to.Short-term solution. Seasonality adjustments are available for Search, Shopping and Display campaigns. They are meant to be used to inform Google’s bidding systems about expected short-term conversion rate changes — during special promotions, product launches or more nuanced short interval bumps and lulls specific to your business.The tool is ideal for periods between one and seven days. For example, if you’re planning a two-day sale and expect conversion rates to go up 40% during that set period of time, you can set the seasonality adjustment to cover those days.Machine learning systems like smart bidding use historical data and signals to predict future outcomes. When performance data changes quickly, the modeling …

Facebook rolls out hours and services update for COVID-19 communications

Facebook announced the ability to publish hours updates and service changes on Facebook Pages Friday. Businesses can mark themselves “temporarily closed” (as with Google My Business) or communicate other types of changes, which respond to the coronavirus outbreak (e.g., takeout, online classes or e-commerce offerings).Businesses can also pin posts to the top of their timeliness, as another tool to communicate messages to customers.The changes and where they appear. Facebook says that to make the changes, you go to Page Settings–>Page Info–>Temporary Service Changes. Businesses will be able to indicate the location is temporarily closed or select other options, under the heading “Open with Service Changes.”Below are the admin screens as they appear on mobile. Facebook says these updates or changes will appear on:The business Page itselfPage previewsSearch resultsCurated lists of local resources on FacebookIn the context of lists, Facebook uses the example of food delivery: “Within…