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Showing posts from April 9, 2020
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The four most underrated SEO tactics

30-second summary:In June 2019, 50% of Google searches resulted in no clicks according to Rand Fishkin from Sparktoro statistics.Besides the best practices, experimenting to find new aspects holds potential in generating higher revenues.Doing things differently in online business means two things ongoing experimentation and implementation of underrated SEO tactics.Recently, Russ Jones, ex-principal search scientist at Moz, asked on Twitter: “What do you think is the most underrated SEO tactic?” And the answers are ones you can’t afford to miss. Most companies understand the value of organic search and while some rely solely on popular “best practices”, others spend a lot of time experimenting to find out uncommon actions that generate higher returns for their business.Experimentation is becoming a critical tool marketers need to use to deal with Google’s ongoing evolution and changes which impact their businesses organic visibility and acquisition efforts. According toRand Fishkin from…

How retailers can maximize the influx of organic search traffic to PDPs during COVID-19

30-second summary:While it has always been important to optimize PDPs, which serve as one of the main entry points to a site, it is a good time for online retailers to maximize the performance of traffic to these pages, ensuring high-intent visitors are able to find what they are looking for.Product recommendations are consistently used to surface relevant items for visitors on PDPs. However, brands can influence browsing even further by creating a richer recommendation experience.Sometimes, a shopper lands on a PDP via search and either finds the item doesn’t meet their original expectations or they’re interested in exploring other similar products. To best serve these visitors, brands should allow for easy navigation back to the product’s main category.To reduce the likelihood of a visitor bouncing from the site, brands should consider employing exit-intent popups.While many consumers are now stuck at home, they may still want to browse for products they’d be interested in purchasin…

Social martech platforms pivot quickly facing COVID-19 crisis

Opendorse, a social publishing tool designed for athletes and sports marketing teams, had plans to release a solution for businesses, but made a swift move in response to the COVID-19 outbreak and moved up the release date for its latest product roll-out by a month.“Influential people have something to say and we wanted to give them a platform to do it,” said Opendorse VP of Marketing Chris Allen. He says the company knew that communications would be key for businesses during such challenging times.Making the pivotFortunately, Opendorse had already been working to launch its Opendorse for Business platform. Building the new platform involved adding LinkedIn to its publishing capabilities — a list that already included Instagram, Facebook and Twitter.Opendorse’s development team was able to move up the release of Opendorse for Business by a month, giving Allen a whole new appreciation for his colleagues: “How many companies do you know that could actually move something up and deliver …

How lead nurturing can help maximize your digital sales

30-second summary:According to response audit’s research, most companies throw away business by failing to respond to leads properly.There are several benefits that lead nurturing can bring to your business.From contextual communication to encouraging referrals, there’s a lot of benefits that your business can get by nurturing leads earned through digital marketing.Co-founder of Ally digital media, Abhishek Shah guides you through to maximize your digital sales. For every marketer ever, when it comes to the number of leads, enough is never enough. More leads mean more chances to make a sale. Thanks to digital marketing, it is now possible to generate leads through multiple sources. If done right, the quality of leads is also as good as freshly minted currency notes. But, generating leads is just the beginning of fetching the prospect’s contact. There is much more that needs to be done to turn a lead into a sales deal. The prospect has to be guided through several stages of the sales fu…

Facebook’s former security chief to help Zoom secure platform

Some personal news…

After tweeting about Zoom last week I got a call from the CEO, @ericsyuan, and we had a great chat. Happy to say that I'll be helping Zoom out as they build up their security program.https://t.co/oZEbqXdcNM — Alex Stamos (@alexstamos) April 8, 2020 Alex Stamos, who served as Facebook’s chief security officer between June, 2015 and August, 2018, announced he will help online video conferencing platform Zoom build their security program. Zoom CEO Eric Yuan had reached out to Stamos after the security expert posted a series of tweets about Zoom’s security threats. The online video conferencing tool has been the target of what is now being called “ZoomBoming” — online meetings being hacked by bad actors spamming the platform with inappropriate images and racial slurs.“To successfully scale a video-heavy platform to such a size, with no appreciable downtime and in the space of weeks, is literally unprecedented in the history of the Internet,” writes Stamos in a Mediu…