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Showing posts from May 22, 2020
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How Twitter is contributing to support masses during the Coronavirus outbreak

30-second summary:Whenit’s about spreading information, social media platforms are the biggest medium.As search and social giants are providing special measures, this article takes a look at what Twitter has done to support people around the globe during these testing times.Twitter condemned any spread of misleading information on its platform.Twitter further donated a million dollars to support journalism during the pandemic.More details on all these and a list of reliable Twitter accounts you can follow for accurate information. The Coronavirus pandemic has created some unusual times and as we know unusual times call for extraordinary measures. As search and social giants are providing special measures, this article takes a look at what Twitter has done to support people around the globe during these testing times.The role of social media during the pandemicSocial media platforms account to entertain almost4.6 billion people from all around the world.The leading platforms Facebook, I…

Call Analytics tools in the spotlight: Marketing’s unsung heroes

As my state begins opening up after implementing stay home orders, I’m finding I’m interacting with businesses much more on the phone. I’m not talking about clicking on apps or engaging with a mobile browser. I’m referring to that unsung hero in digital marketing — a voice call to a business spurred by a search ad, a Google My Business listing or even display advertising.Whether it’s coordinating a curbside pickup, asking about current business hours or seeking information about products, it’s happening on the phone.I’m not the only one experiencing this. Both AT&T and Verizon have been reporting dramatic increases in the volume and duration of voice calls during the pandemic, as people rediscover the benefits of this form of interaction.These benefits aren’t news to businesses that depend on phone calls for leads, or to the vendors that serve them with Call Analytics platforms. We delved into this world of data, where AI and machine learning are generating actionable insights, fo…

Why B2B marketing automation, and martech in general, are still key

Investments in marketing technology continue to be a priority for businesses across the board, as they strive to meet increased demands for personalization and a need to collect, authenticate and analyze rapidly increasing amounts of consumer data to improve the customer experience (CX).Overall marketing budgets dipped slightly to 10.5% of company revenue in 2019 as compared to 2018, as CMOs and VPs of marketing operations continue to focus on ROI and efficiency, according to Gartner’s annual CMO Survey for 2019-2020. Still, optimism for 2020 was high at the time of the survey, with 88% of CMOs stating they believed the future impact of the global economic environment would be positive, with more than half (53%) believing the impact will be strong.The advent of COVID-19 wasn’t foreseen at the time of the survey, however, and it has already had a significant economic impact globally. That said, it remains to be seen how long the impact of the novel coronavirus will dominate headlines a…

How Yamaha changed its tune with its digital transformation strategy

Yamaha Corp., the music side of the Yamaha brand, has been through more change during the last year and a half than it has experienced its entire 138 year history, according to the company’s marketing technology strategy manager Athan Billias.Billias has played an integral role in ushering in Yamaha’s digital transformation efforts during the last 18 months. He says digital transformation is really about changing your mindset to be truly customer-centric — changing how you think about marketing in a very fundamental way.Transitioning to an emotional brandA few years ago, Yamaha decided it wanted to connect directly with its customers instead of relying on dealers for all of its customer communications. It also realized it was time to begin listening to its customers instead of pushing out messaging based on what the brand wanted to say.“It’s interesting because Yamaha, like many companies, is a very engineering-driven company,” said Billias, “What we spent a lot of time doing is actua…